Human Insights Manager, Nutrition

4 days ago

Harbourfront Avenue, Singapore The Coca-Cola Company Full time

We are recruiting a **Human Insights Manager **within the Marketing function at Coca-Cola, with flexible working location within Southeast Asia, Australia & New Zealand.

This critical position synthesises internal & external information including qualitative, quantitative - primary and secondary research, to generate insights and bring ‘the voice of the consumer’ into decision-making across all parts of the business.

As the Human Insights Manager, you would lead insights work for one of the categories in our portfolio, with responsibilities including:

- Drive into the Category team a knowledge of categories, brands, consumers, competition, shoppers, market via superior data knowledge and management.
- Identification of strategic issues within the category (opportunity identification, resolving business challenges, address changing consumer/shopper environment)
- Conducting cross-source analysis of categories/brands and build stories to provide strategic recommendations to both internal stakeholders (Commercial, Category teams) and external stakeholders (e.g. Bottlers/Customers)
- Lead insights generation / consumer understanding within agile or issue focused teams e.g. specific Market deep dives, specific target group deep dives
- Manage ongoing Consumer Connect immersion program.
- Engage the best suppliers for all ad hoc and ongoing research. Manage key supplier relationships ensuring ongoing improvement of service levels + mutually beneficial relationships.

Suitable experience or skills might include:

- Degree qualified - preferably in Business/ majors in Marketing and/or Commerce Degree qualified.
- 10-12 years functional marketing insights experience.
- Outstanding insights skills - across analytical and quantitative through to qualitative and conceptual mapping
- Ability to collate complex information, identify patterns and map opportunities.
- Ability to understand a problem, structure the analysis needed to solve it and come up with innovative and insightful solutions and recommendations inform business decisions.
- Strong communication and influencing skills.
- Great interpersonal skills to manage internal and external relationships including senior stakeholders.
- Experience working in cross-functional and cross-geographical teams is preferred.
- Ability to manage complex timelines and multiple stakeholders.
- Ability to inspire and engage agency partners.

**Skills**:
Media Planning; Consumer Trends; Forecasting; Collaborative Leadership; Consumer Segmentation; Quantitative Research; Competitive Assessments; Digital Media Strategy; Channels Strategy; Project Management; Influencing Decisions; Brand Positioning; Microsoft Office; Communication; Social Media Strategies; Problem Solving; Syndicated Research; Retail Marketing Strategy; Brand Storytelling; Channel Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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