Digital Marketing Executive

2 weeks ago

Singapore LAMCH & CO PTE. LTD. Full time

**What We Offer**:

- Dynamic working environment and supportive working culture
- Opportunities for learning and career advancement.
- Competitive compensation with performance-based incentives.
- Exposure to diverse digital marketing and e-commerce platforms.

**Job Location and Working Hours**:

- Tiong Bahru
- 5 days work week, Mon - Fri, office hours

**Job Overview**:
**Key Responsibilities**:
**E-commerce Management**:

- Create, update, and optimize product listings on relevant e-commerce platforms (Amazon, Shopee, Lazada, Shopify, TikTok, etc)
- Ensure accurate product descriptions, images, pricing, and keyword optimization to enhance visibility and sales.
- Monitor competitor activity and market trends to maintain competitiveness.
- Coordinate with internal teams to manage inventory, promotions, and seasonal campaigns.
- Attend and assist on product launches, trade fairs, or company events that may occasionally take place on weekends (Saturday/Sunday) and travel to retail outlets as required.

**Digital Marketing**:

- Plan, execute, and optimize paid advertising campaigns on Google Ads (Search, Display, Shopping) and Meta Ads (Facebook & Instagram).
- Conduct keyword research, audience targeting, and budget management to maximize return on ad spend (ROAS).
- Develop engaging ad creatives and copy in collaboration with design/content teams.
- Monitor campaign performance, generate insights, and implement data-driven optimizations.

**Analytics & Reporting**:

- Utilize Google Analytics, Ads Manager, and related tools to track campaign performance.
- Prepare detailed reports on key metrics including CTR, CPC, Conversion Rate, and ROI.
- Provide actionable recommendations for continuous improvement of campaigns and listings.

**Others**:Perform any ad hoc duties as required by Superior or Management.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.
- At least 1-3 years of working experiences proven in e-commerce product listing and performance marketing.
- Positive working attitude with business acumen mindset.
- Excellent communication and interpersonal skills, attention to detail, and ability to manage multiple projects simultaneously.
- Proficiency in Google Ads, Facebook Business Manager, and Instagram Ads.
- Familiarity with Google Merchant Center and SEO for product listings.
- Strong analytical and problem-solving skills with a data-driven approach.
- Willing to travel to retail outlets when required and occasionally work on weekends (Saturday/Sunday) to support product launches, trade fairs, or company events.

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