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Regional Marketing Director, Molecular Diagnostics

2 weeks ago

Singapore BD Full time

Job Description Summary

The incumbent is accountable for the development and execution of key marketing strategic and tactical plans for Molecular Diagnostics and Women’s Health & Cancer, Central, South Asia & Japan region to deliver the sales, growth and profitability budget targets; establish and strengthen a strong competitive position to increase business and portfolio opportunities; develop internal training curriculum both for new product releases as well as existing products in response to changes in competitive situation; provide leadership of marketing promotional and communication programs.

You should maintain close customer connection through market research activity and translate customer insights into product tactical plans. You will report on regional business performance, market environment and participate in product development programs; as well as local Marketing associates, and regional cross functional team resources including Finance, Regulatory, Medical and R&D partners as required.

**Job Description**:
Who We Are:
BD is one of the largest global medical technology companies in the world with a purpose to advance the world of health. We do this through trusted, quality products, diagnostics, and delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Job Purpose:
The incumbent is accountable for the development and execution of key marketing strategic and tactical plans for Molecular Diagnostics and Women’s Health & Cancer, Central, South Asia & Japan region to deliver the sales, growth and profitability budget targets; establish and strengthen a strong competitive position to increase business and portfolio opportunities; develop internal training curriculum both for new product releases as well as existing products in response to changes in competitive situation; provide leadership of marketing promotional and communication programs.

You should maintain close customer connection through market research activity and translate customer insights into product tactical plans. You will report on regional business performance, market environment and participate in product development programs; as well as local Marketing associates, and regional cross functional team resources including Finance, Regulatory, Medical and R&D partners as required.

Key Responsibilities:

- Accountable for working with WW, Regional and Country marketing counterparts to develop and execute an AP regional strategy to ensure achievement of financial/ budget expectations.
- Manages all aspects of product marketing plans by addressing go-to-market strategies, market sensing, market development and marketing mix in product strategies.
- Accountable for demand management by developing recommendations on product sales forecasts and production inventory issues.
- Employs market research tools and collaborates with customer opinion leaders as required to identify and interpret changing user attitudes, demands, and needs for existing company and competitive products.

Marketing Knowledge:

- Able to implement GMPH Marketing planning process and tools. Especially proficient at defining and segmenting applicable markets needs.
- Demonstrates expertise in product lifecycle management, business strategy planning, comprehensive market assessment and financial justification/analysis using product line financial management tools.

Strategic Thinking:

- Weighs pros and cons of alternative approaches to a situation and makes intelligent recommendations that consider multiple implications of the decision.
- Able to generate information used directly in demand models and marketing investment decisions, including competitive intelligence, market sizing, positioning, resource allocation.
- Understands customer and competitive environment, the brand position today and likely position in the future.
- Makes sound tradeoffs between alternative uses of resources.

Communications:

- Writes and delivers persuasive presentations tailored to their audience; chooses words carefully in any written or verbal communication
- Effective customer presentations - formal and informal including PowerPoint and / or overheads and/or use of flipcharts.
- Ability to work across cultures.

Drive for Results:

- Plays a critical role in key projects and/or initiatives, demonstrating an ability to establish and/or deliver objectives and timelines.
- Demonstrated ability to deliver against key objectives and timelines; executes projects on time and within budget
- Exhibits strong project management skills; leads projects in a manner that accounts for conflicting priorities in other functions
- Demonstrates the ability to determine multiple tasks involved in a project and prioritize their completion.

Action Oriented:

- Effectively develops and executes project plans; comfortable balancing many projects at once; strong multi-tasking/ organi