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Marketing Executive/senior Marketing Executive
3 weeks ago
We’re a Fashion Retail company looking for a passionate and experienced Marketing Communications person to join our close-knit team
**Roles And Responsibilities**
**Marketing**
- Ensure marketing and communications strategies are aligned with business objectives
- Continually understand and research about StyleLab’s brands’ current and potential customer demographics, psychographics, and behavior aligned to trends and industry developments to guide all organizational stakeholders
- Be involved in planning, budgeting, and execution of strategies to increase audience engagement and brand awareness in measurable terms across both online and offline platforms
- Liaise with business partners on tactical campaigns and vet relevant communications materials.
- Manage all touchpoints of Stylelab’s brands’ customers, including all social media accounts to ensure consistency - from design to content generation to copywriting.
- Monthly budget tracking on marketing spending to ensure spending in line with marketing objectives and planning.
- Manage and execute all media, Ad buys, and Public Relation communications and events.
- Work with e-Commerce team in managing eCommerce channels on marketplaces (Shopify, Lazada, Shopee, Zalora and etc).
- Digital analytics, monitor competitor activities
**CRM**
- CRM analytics reports to provide customer insights and propose action plans to close business gaps
- Plan and prepare briefs and assets for monthly communication campaigns
- Lead planning, organization, and execution of CRM events to engage and loyalize clients.
- Plan and execute roll-out of CRM program initiatives.
- Be involved planning, updates, and execution of CRM projects (eg. automation journey).
- Lead customer service mailbox for marketing and CRM related queries
**Cross-Branding and External Partnerships**
- Identify opportunities and lead execution for cross-branding and external collaborations that are favorable to business objectives, to drive recruitment of new customers for the brands and improve sales
**Offline Retail**
- Work with Store Operations team to drive sales (improve footfall and drive conversion).
- Support the planning and execution of offline A&P activities and special events with marketing strategies - including marketing and VM collaterals, promotion sites, and communications materials.
- Manage production of marketing collaterals and in-store communication.
- Coordinate and align online and offline event calendars.
- Other ad-hoc duties as required.
**Academic / Professional Qualifications**
- Diploma or Degree in Marketing or Mass Communications preferred
**Work Experience**
- Min 1 year experience in a marketing role
- Experience in CRM and digital marketing preferred
**Required Competencies**
- Proficient with Microsoft Excel, Word, and Powerpoint
- Creative and strong analytical skills
- Good command of written English
- Meticulous and attentive to details
- Knowledge of Google Analytics preferred.
- Experience with graphic design tools such as Photoshop will be an advantage
**Salary**: $2,800.00 - $3,600.00 per month
**Benefits**:
- Employee discount
- Health insurance
Schedule:
- Monday to Friday
Work Location: In person
