Director, Product Marketing

1 week ago

Singapore TARGUS ASIA PACIFIC (SINGAPORE) PTE LTD Full time

**Position Purpose**:
Lead to the growth and excellent financial performance of cases (cut & sew) product categories. Design, develop and recommend product solutions & strategies (B2C and B2B) to sales & marketing teams in order to meet sales or market share targets. Key owner of Targus case products strategy for Asia Pacific.

**Responsibilities & Duties (Critical Success Factors)**:

- Develop, communicate and execute products strategies as well as go-to-market strategies across all the channels in the region;
- Translate market requirements into a product roadmap (B2C and B2B) that is constantly maintained to reflect changes and developments in the product or market;
- Initiate and lead product development and innovation strategy for the region;
- Manage the product life cycle from launch to end of life, including GTM launch plan, pricing, promotions, product updates, and improvements;
- Identify gaps and opportunities (B2C or B2B) and prioritize projects according to financial goals, timelines, and impacts;
- Lead financial planning and forecasting for the responsible categories; manage cost/price/margin trade-offs;
- Drive sales and marketing teams to achieve products sales & market shares targets;
- Conduct market, competitor, customer analysis and assessments and report and communicate this effectively;
- Develop and deliver training on market and products to internal teams;
- Manage and maintain smooth daily functions/workflow (e.g. system setups, tracking, sampling)

**Essential qualifications, skills, knowledge, and experience**:

- University graduate from Marketing, Industrial Engineering or equivalent;
- Minimum 5 years experience with a respected MNC brand company with solid product and brand management methodology;
- Ability to develop and maintain product roadmaps that are relevant to multiple markets and customers;
- Product or Project management in a consumer goods product environment;
- Experience in interfacing with manufacturing/engineering, sales/product management, and customers;
- Experience in contributing to strategic planning;
- Knowledge in projects management and products development including product design, sampling, packaging, mass production, and product launching;
- Ability to work independently and cope with a fast-changing environment;
- Self-motivated, analytical, and tactful with excellent problem-solving skills;
- Excellent verbal and written communication skills;
- Strong presentation and hands-on experience in MS office

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