Social Media

2 days ago

Singapore VELOCE GLOBAL PTE. LTD. Full time

**Social Media & Community Lead (Scent & Sommelier) - Content, Affiliates & Livestreams**

Based in Singapore | Full-time/Part-time | S$3,500 - S$5,000/month (Full-Time) or S$2,000 - S$2,500/month (Part-Time)

**"Luxury brands don’t just sell; they create desire. Are you ready to craft digital experiences that captivate and convert?"**
At **VELOCE®**, we don’t do boring. We’re seeking a **Social Media & Community Lead**with **luxury brand experience**to tell our **own stories**, manage **affiliates and livestreamers**, and **drive high-performing launches,**with livestreams that actually convert.

**Salary & Structure**
- Full-Time: S$3,500 - S$5,000/month.
- Part-Time: S$2,000 - S$2,500/month.
- Performance incentives for full timers.Fast-track growth for high-performing hires.

**Why You’ll Love This Role?**
- Shape a cult brand - your work directly defines our digital aura.Equity pathway for those who turn followers into fanatics.

**Your Mission**

**1. Content That Drips Luxury**
- Create, film, edit and post daily short-form content: TikTok, IG Reels, Stories, Xiaohongshu - make them sophisticated, sensory, and silently viral.
- Develop original creative concepts and adapt trending formats to fit our luxury brand tone.

**2. Livestreams That Build Community**
- Host and coordinate brand livestreams across TikTok, Shopee and/or XHS.
- Work with livestreamers and product hosts to align on messaging and showcase angles.
- Support real-time campaigns and in-stream tactics to boost engagement and sales.

**3. Influencer & Affiliate Management**
- Identify and recruit creators, micro-influencers, and brand affiliates.
- Manage communications, product seeding, creator schedules, and affiliate dashboards.
- Grow our affiliate and livestreamer network to build top-of-funnel momentum.

**4. Launch Campaign Support**
- Design pre-launch mystique (e.g., numbered countdown teasers), drop-day theatrics (KOL "unveilings"), and post-launch rituals (member-only replays).
- Support creative campaign rollout, livestream content, and storytelling across platforms.
- Analyse performance and iterate content formats that convert.

**5. Guard the Brand Like a Jewel**

Every comment, DM, and collab must reflect our uncompromising standards, polished but never pretentious.

**Who You Are**
- 1-2+ years in luxury/beauty/fashion social media (bonus if you’ve worked with fragrance or hospitality).
- Curated network of affiliates and KOLs aligned with the sensibilities of understated luxury.
- Obsessed with subtlety - your content whispers exclusivity (no loud callouts or discount emojis).
- Tools: CapCut, Canva, Discord
- Comfortable being on camera and/or directing others on camera.
- Confident working in a fast-paced, founder-led startup with luxury positioning.
- Bonus: Experience with TikTok Shop, Shopee Live, affiliate tracking tools, Shopify.Mandarin-speaking a plus, especially for Xiaohongshu and China-market livestreams.

Include:

- Portfolio: 3-5 luxury content samples (livestream clips > static posts).

Pitch
- 100 words): _"How I’d make VELOCE’s livestreams the new dinner-party obsession." _
- Your personal IG/TikTok (we value taste above follower count).

**P.S.**No generic cover letters, impress us with your pitch.

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