Client Strategist

4 days ago

Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Client Strategist**

As a Client Strategist, you will play a pivotal role in overseeing key client accounts' strategic direction and growth. While the Account Operations team will manage the primary day-to-day client contact, you will drive the overall strategic vision, provide high-level insights, and lead planning sessions. Your marketing strategy expertise and ability to identify growth opportunities and deliver data-driven recommendations will ensure clients' business objectives are met and exceeded. You will work closely with both clients and internal teams to align on long-term goals, optimise ongoing campaigns, and uncover new growth opportunities.

**Role**:
Client Relationship Management
- Act as the primary strategic advisor for clients, building strong, trust-based relationships with senior stakeholders.
- Ensure that clients are consistently engaged and satisfied with the strategic direction and insights provided by the agency.
- Develop a deep understanding of client business objectives, challenges, and industry dynamics.
- Ensure clear communication of insights and recommendations as well as actionable next steps for clients to implement

Strategic Insight & Recommendations
- Review and analyse client briefs, scopes, and KPIs, offering strategic recommendations for improvement, growth, and optimisation.
- Lead quarterly business reviews (QBRs), presenting data-driven insights and strategic recommendations that drive client success.
- Monitor and evaluate campaign performance, providing clients and internal teams with actionable insights.

Scope & Opportunity Identification
- Identify and act on areas for upselling, cross-selling, and new business development opportunities within existing client relationships.
- Analyse competitive landscape and market trends to provide clients with insights that inform business and marketing strategies.
- Stay on top of industry trends, competitive analysis, and emerging technologies to offer clients forward-thinking, innovative strategies.

Client Strategy & Growth
- Lead strategic planning sessions, ensuring all client campaigns align with their overall business goals.
- Serve as a thought leader, continuously bringing clients fresh ideas and innovative approaches.
- Work with the account operations team to monitor client satisfaction levels, collaborating proactively to resolve issues before they arise.

Team Collaboration
- Collaborate with and lead cross-functional teams to ensure seamless execution of client strategies.
- Collaborate with the leadership team to ensure that client recommendations and strategies drive towards business goals.

**You**:

- Minimum 10 years of experience in account management, client strategy, or marketing, ideally within an agency environment.
- Proven background as an Account Director or in a senior client-facing role, with experience managing multiple client accounts simultaneously.
- Strong understanding of marketing strategy, digital channels, and performance metrics.
- Experience in conducting and leading business reviews, presenting strategic insights, and recommending growth opportunities to clients.
- Strong strategic thinking and problem-solving abilities.
- Excellent client relationship management and interpersonal communication skills.
- Ability to analyse data, generate insights, and develop actionable strategies.
- Experience in leading cross-functional teams and managing complex projects.
- Familiarity with digital marketing tools and platforms, including CRM, analytics, and campaign management systems.
- Proactive, self-motivated, and results-driven.
- Exceptional organisational skills with the ability to manage multiple client priorities.
- Strong leadership presence and the ability to work with internal teams and clients at all levels.
- Excellent written and verbal communication skills.

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