Partnership Manager, Commercial Engagement

4 days ago

Singapore MCN International Pte. Ltd. Full time

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Responsibilities

Develop and execute multi-channel marketing strategies, drive brand awareness and manage internal and external communications with various stakeholders while cultivating a network of strategic partnerships locally and overseas to grow brand leverage. The ideal candidate will have a strong understanding of marketing principles, excellent communication and copywriting skills, and the ability to adapt content to engage diverse audiences across multiple channels.

  • Build and drive the overall strategic marketing plan to establish CNA thought leadership and market share position
  • Formulate and execute communication strategies and marketing campaigns to raise CNA brand value
  • Manage all tentpoles/programme activities from creative conceptualization to eventual execution
  • Develop media releases and corporate communication materials to support all marketing activities
  • Create touch point opportunities and seek partnerships to engage different communities in Singapore and in the region including embassies, think tanks, agencies, institutions and associations to leverage brand value and expertise
  • Identify and expand our network of strategic partnerships, both locally and overseas in key markets
  • Cultivate communities of audience and foster engagement around CNA's content
  • Curate content to execute content-driven social media strategies
  • Manage and harmonize various database management systems
  • Source and manage sponsorships for Presenters
Qualifications
  • Bachelor's degree in Marketing, Communications or related field.
  • 6-9 years of marketing/PR experience with good communication skill
  • Proven track record of successful marketing campaigns.

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