Marketing & Communications Executive

6 hours ago


Singapore GRAND SEIKO ASIA-PACIFIC PRIVATE LIMITED Full time $3,200 - $3,500

Marketing & Communications Executive

The Marketing & Communications Executive will support the Regional Marketing & Communications Manager in coordinating and executing 360-degree marketing strategies for the region. We are seeking a proactive and detail-orientated candidate with a strong desire for continuous learning, to play a vital role in driving brand growth in the Asia Pacific region.

Responsibilities
  • Support the Regional Marketing & Communications Manager in planning and implementing ATL and BTL campaigns in line with HQ’s directives, brand guidelines and objectives.
  • Support and oversee all digital platforms that are used as engagement touchpoints such as Brand websites in the region, the Brand’s E-Commerce platform and Brand’s SNS channels.
  • Conceptualize, plan and execute the strategy and content for the Brand’s SNS channels, including LinkedIn, Facebook and Instagram to build brand awareness.
  • Develop and execute the strategy and content for the GS9 Club platforms in the region, in collaboration with the appointed vendors.
  • Work closely with various partners on digital marketing campaigns (e.g., programmatic advertising) and monitor the effectiveness to optimise for future efforts.
  • Support in the execution of performance campaigns to drive and support the E-Commerce and O2O commerce.
  • Collaborate with retail partners on their advertising/communication campaigns, promotional events.
  • Plan, coordinate and collaborate with all internal and external stakeholders, including Sales and Retail team, vendors, caterers, and contractors for all activations to drive sales and footfall to the boutique.
  • Responsible for regular update of advertising print calendar, monthly Marketing Activities Report for submission to HQ, along with Media monitoring and updating of PR Reports.
  • Monitor industry trends and developments, customer behaviour, competitors’ campaigns and best practices, to identify growth opportunities, improvements to strategies and relevancy to our target audience.
  • Ensure activities are maintained within budget allocated, update monthly Expense Tracker and ensure compliance of financial regulations (i.e., submission of invoices for payment processing).
  • Any other ad-hoc duties assigned to support the overall marketing team and business needs.
Requirements
  • Minimum Diploma in Business and/or Digital Marketing.
  • At least 2 years of experience in a luxury brand; high-end fashion, beauty and/or watch industry will be a plus.
  • Possess knowledge of integrated (digital and traditional) marketing campaigns.
  • Strong aesthetic flair, proficient but not limited to in SNS platforms, MS Office, Meta, Google Business and Adobe Programs (e.g., Photoshop, Illustrator).
  • Proficient in English and Mandarin.
  • Project management and multi-tasking capabilities to adapt and work in a dynamic environment.
  • Innovative, detail-oriented and resourceful team player with an ability to adapt and problem solve.


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