Executive, Campaigns

2 weeks ago

Singapore Sephora Full time

Sephora, a division of LVMH – Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than three thousand points of sale across Americas, Europe, Middle East and Asia. Its aim is to animate the most loved beauty community in the world.


Sephora South East Asia is a high growth division of leading global beauty retailer, Sephora. Our teams run omni-channel retail businesses in Singapore, Thailand, Australia and Malaysia, franchise operations in India & Indonesia and we run ecommerce only businesses (the first in the world globally for Sephora) in Philippines, Hong Kong and New Zealand. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our exceptional people With ambitious growth plans we are always looking for talented people who are passionate about building businesses and developing themselves and our customers' experience.

Executive, Marketing (Campaign & Retail)

As the Senior Executive in Marketing with a focus on Retail and Omni-Channel Campaigns, you will lead the strategic planning and execution of marketing campaigns across both retail and online platforms. Your responsibility will extend to optimising campaign performance, enhancing omni-customer experiences, and fostering cross-functional collaboration that contributes to top-of-mind awareness for Sephora Singapore.


Job Responsibilities

This role offers a dynamic and exciting opportunity to shape the future of Sephora's marketing efforts in Singapore, driving strategic initiatives and ensuring the successful execution of campaigns that resonate with our customers and community.


Campaign Marketing

  • Develop and implement comprehensive marketing strategies for retail and omni-channel campaigns, ensuring alignment with Sephora's overall business objectives.

  • Lead the planning of thematic and commercial campaigns across all channels, including ecommerce, social media, and in-store.

  • Oversee & manager the execution of omni-channel campaigns, ensuring seamless integration and alignment across online and retail platforms.

  • Coordinate with cross-functional teams to ensure cohesive messaging and execution of campaigns across Sephora-owned platforms.

  • Manage the procurement of gifts with purchase (GWP), from ideation and sourcing to ordering and coordination with Supply Chain for activation.


Retail Marketing

  • Support Sephora ION Orchard flagship store strategy & activations, including promotions & events.

  • Take ownership of all retail marketing initiatives, ensuring a superior customer experience at all retail touchpoints, including digital screens, in-store displays, and promotional signage.

  • Oversee and coordinate with external vendors and stores to execute Sephora-led events & out-of-home activations.

  • Collaborate with third-party & mall partners to drive store traffic and sales, securing marketing support for key campaigns and enhancing Sephora's retail presence.

  • Oversee the preparation and deployment of point-of-sale materials (POSM), ensuring timely and accurate execution in collaboration with external vendors.

  • Oversee weekly Marketing Action Box reports to brief the retail team on upcoming activations and ensure clear communication and alignment.

  • Performance Reporting & Operational Excellence

  • Conduct post-mortem reports to analyse the performance of omni-channel & retail campaigns identifying opportunities for improvement and optimization.

  • Maintain the Marketing Expense Tracker, raising purchase requisitions and purchase orders as needed, and working closely with Finance to track billbacks and ensure budget adherence.

  • Foster strong collaboration with marketing and brand peers, ensuring alignment and integration of efforts across teams.


Skillset:

  • Attention to detail

  • Strong analytical skills, SQL and Google Analytics experience will be advantageous

  • Excellent written communication skills

  • Ability to work with tight deadlines

  • Demonstrate excellence in project & time management

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