Digital Storyteller
5 days ago
Digital Content Strategist
Job Overview:
As a key player in our marketing team, the Digital Content Strategist will be responsible for developing and implementing innovative content strategies that drive engagement, build brand awareness, and achieve business objectives.
Main Responsibilities:
- Content Strategy & Conceptualisation
- Design compelling content pillars, storyboards, and creative concepts for multiple digital platforms.
- Develop cohesive strategies that reflect business goals and branding.
- Lead content production workflows with graphic designers, videographers, photographers, writers, and other creative partners to deliver high-quality storytelling.
- Provide art direction during shoots to ensure final output aligns with branding.
- Plan, schedule, and publish content that maximises reach and engagement.
- Social Media & Trends
- Track and identify relevant social media trends, particularly on TikTok and Instagram.
- Propose and develop creative video and static posts based on current trends and audience behaviour.
- Write engaging scripts, captions, narratives, and ad copies tailored to each platform's tone and audience.
- Prepare storyboards when necessary.
- Analytics, Optimisation & Reporting
- Monitor and analyse performance metrics across platforms.
- Use insights to refine content strategies for improved ROI.
- Prepare client reports with actionable recommendations.
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