Customer marketing manager

2 weeks ago


Singapore Heinemann Asia Pacific Pte Ltd Full time

Your job: opening the gates to the world
With 140 years of retail expertise and more than 9,000 dedicated employees around the world, we offer travelers extraordinary shopping experiences. Our extensive product range fulfills the wishes of global travelers everywhere – whether in airport duty-free shops, above the clouds, or on a cruise. And yet, we realize that our continued success also depends on our people, who give their best each day in our shared effort to keep our customers inspired. Join our team and discover what we can achieve together.
Customer Marketing Manager - Conversion and LoyaltyYour new job includes:
Create and implement holistic campaigns in store and online with compelling promotions and discounts to incentivize purchases. Create and execute engaging in-store promotions, displays, and events that drive foot traffic and increase sales.
Analyze sales data, customer behavior, and marketing campaign and promotion mechanic performance, reporting on key performance indicators (KPIs), to measure campaign effectiveness and opportunities for conversion improvement.
Drive visual merchandising strategies to create engaging and inspiring store environments that drive impulse purchases. Collaborate with local market operations teams to ensure seamless execution of marketing initiatives.
Develop and execute the overall digital-commerce strategy including digital roadmap planning, sales growth, and user experience enhancement.
Conduct in-depth analysis of website traffic, user behavior, and conversion funnels to identify opportunities for improvement and develop conversion rate optimization (CRO) strategies.
Identify loyalty program opportunities to develop and execute loyalty program strategies, working with the global team and leading locally to design and launch loyalty program initiatives, including reward structures, tiers, and benefits recommendations.
Manage budget spends with end-to-end tracking & reporting, while ensuring maximization of ROI as per business objectives.
What you should bring along:A Degree in Business, Marketing, or Management with a minimum of at least eight years of experience in retail marketing, with a proven track record of driving sales conversions.
At least three years of experience managing a team with a strong ability to lead and mentor a diverse team.
Experience with content management systems, website platforms, and general analytical tools such as SAP, Power BI, and Microsoft Excel.
Strong negotiation, communication, influencing, and stakeholder management skills with the proven ability to sustain long-term relationships.
Excellent financial acumen, analytical and problem-solving skills, with the ability to manage multiple projects simultaneously.
A creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment.
What you can be excited about:Extensive onboarding
Active feedback culture
What’s your Passion and does this sound like you? We would love to hear from you or if you have any questions, please feel free to contact Clarence Ng at: We are looking forward to receiving your application and learning more about you. Heinemann is an equal opportunity employer.#J-18808-Ljbffr


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