Customer marketing manager

4 days ago


Singapore Akzo Nobel Paints Full time

Location: Changi Business Park Customer Engagement and Retention • Develop and execute marketing strategies aimed at increasing customer engagement and loyalty.• Design programs to improve customer retention and reduce churn, including loyalty programs, referral programs, and customer satisfaction initiatives.• Monitor and analyze customer feedback, reviews, and surveys to inform marketing strategies. Design, Implement and Manage Programs • Customer Loyalty program• Painter Engagement programs• In-store Merchandising model• Shop assistant/ product consultant program. Servicing of Small and Medium Projects through Painters • Work closely with the country commercial teams to support the implementation of the painter team as per the defined and approved sales organization structure.• Facilitate rollout of the GTM for servicing small and medium projects through painters purchasing from the SSO’s.• Implement and roll out standardized and SMART KPI’s for the painter teams, clearly defining productivity, SOP for operations, and service model for small and medium projects.• Responsible for monthly performance reviews of MDO’s and painter team performance against the defined KPI’s as part of GTM for small and medium projects.• Share the monthly dashboard of MDO and painter team performance on small and medium projects as part of the country sales and marketing meeting and highlight future targets/plans to cover up any deviations/gaps.• Ensure the use of CRM Pro for maintenance of project pipeline and tracking project performance. Drive Growth in Offtake with the Painters • Work with the local sales team, MDO, and painter team to roll out an optimal painter engagement (loyalty) program to drive painter offtake in SSO’s and LSO’s – both for sales made to consumers and small and medium projects.• Implement SMART KPI’s for painter program performance management in line with the regional guidelines.• Support the Head of Customer Marketing as the country lead responsible for the full rollout of the digital Bar Code/QR Code program in the country.• Responsible for monthly performance reviews with the sales team of MDO’s and painter team performance against the defined KPI’s and targets.• Share the monthly dashboard of MDO and painter team performance of the enrolled painters and the program KPI’s as part of the country sales and marketing meeting and highlight future targets/plans to cover up any deviations/gaps.• Ensure the use of CRM Pro as a repository for managing the data of all the registered painters enrolled in the painter engagement program. People and Organisation Development • Work together with the sales team to develop the capability of the Painter team to deliver optimum results productively.• Ensure Painters’ Key Accounts team are well-trained and equipped with the needed skills, tools, and information, including: • Selling and negotiation • Product knowledge, basic technical knowledge, basic colour knowledge • Costing for small and medium projects • Loyalty programs and ongoing activities for Contractors, e.g., promotions, training, events.• Ensure the use of proposed tools like Retail CRM, CRM Pro, Bar Code program, and others, to drive productivity.• Establish a clear reporting mechanism for the team and facilitate monthly tracking of the performance for the team. Channel Understanding • Understand the channel segmentation, strategy, and roadmap, and the role/importance of POST in the whole strategy.• Understand shopper behaviour and needs on paints, colour, and the role of POST.• Understand how POST can help drive competitive advantage for the brand and the business.• Together with relevant internal functions, gather competitive information on POST placement and productivity measurement e.g., machine share, competitive benchmarking, by type of machine, etc. Recommend needed course of action. Performance Management • Closely collaborate with other functions to drive effectiveness.• Set clear and challenging performance targets for direct reports that are aligned with the marketing objectives.• Regularly review performance against targets and initiate improvement plans if necessary.• Actively build the performance of the individuals of the team and provide correcting measures (training, on-the-job, coaching) where necessary.• Give input to the Head of Marketing if any work processes need improvement. Depot Tinting • Provide installation and training support for depot tinting at warehouse/distributor as per defined SOP.• Ensure adherence to depot tinting processes and machine maintenance schedules at warehouse/distributor as per defined SOP.• Ensure bi-annual audit of process adherence. Asset & Product Stewardship and Sustainability • Manage relevant documentation, coordinating with relevant functions such as Purchasing, Finance, Legal, Sales. These include:• Prepare Capex proposals for POST complying with Finance guidelines.• Ensure all assets of POST, both in store level and own warehouse, are registered and accounted for properly, complying with Legal and Finance guidelines.• Ensure internal documentation on placement/withdrawal/disposal of machines comply with internal and legal guidelines.• Ensure in-store staff are trained well on proper usage of machines and colourants.• Ensure POST team comply with HSES guidelines in their work activities.• Comply with relevant local regulations and HSES policies and guidelines.• Promote safety behavior amongst painter teams and painter members. Experience • Bachelor’s degree in Marketing, Business, Communications, or related field.• 3-5 years of experience in customer marketing, lifecycle marketing, or a related role.• Strong understanding of customer journey mapping and customer segmentation.• Experience with marketing automation platforms (e.g., Hub Spot, Marketo, Salesforce) and CRM systems.• Excellent communication, interpersonal, and project management skills.• Analytical mindset with the ability to interpret data and derive actionable insights.• Proven track record of driving customer engagement and loyalty through innovative marketing strategies. Preferred Skills • Experience in B2 B marketing or Saa S industry.• Familiarity with customer feedback tools and survey platforms (e.g., Survey Monkey, NPS tools).• Proficiency with data analysis tools like Google Analytics, Excel, or Tableau. #J-18808-Ljbffr


  • Marketing Professional

    2 months ago


    Singapore Blazinful Marketing Full time

    About the RoleWe are seeking a highly motivated and results-driven Marketing Executive to join our team at Blazinful Marketing. As a Marketing Executive, you will play a key role in driving business growth and success through effective marketing strategies and sales efforts.Key ResponsibilitiesDevelop and execute marketing campaigns to acquire new customers...

  • Marketing Professional

    2 months ago


    Singapore Blazinful Marketing Full time

    Career Opportunities at Blazinful Marketing Are you looking to start your career in sales and marketing? We're seeking a talented individual to join our team as a Marketing Executive. As a Marketing Executive, you will be responsible for engaging in customer acquisition efforts, generating and closing sales, and assisting in planning and mentoring...

  • Marketing Professional

    2 months ago


    Singapore Blazinful Marketing Full time

    Career Opportunities at Blazinful Marketing Are you looking to start your career in sales and marketing? We're seeking a talented individual to join our team as a Marketing Executive. As a Marketing Executive, you will be responsible for engaging in customer acquisition efforts, generating and closing sales, and assisting in planning and mentoring...

  • Marketing Ambassador

    2 months ago


    Singapore SV Marketing Full time

    Drive Growth and Success with SV MarketingWe're seeking a talented Events Crew member to join our team at SV Marketing. As a key player in our promotional efforts, you'll be responsible for:Key Responsibilities:Promote Client Services: Effectively showcase our clients' offerings to reach the right audience and drive growth.Engage with Potential Customers:...

  • Marketing Ambassador

    1 month ago


    Singapore SV Marketing Full time

    Drive Growth and Success with SV MarketingWe're seeking a talented Events Crew member to join our team at SV Marketing. As a key player in our promotional efforts, you'll be responsible for:Key Responsibilities:Promote Client Services: Effectively showcase our clients' offerings to reach the right audience and drive growth.Engage with Potential Customers:...


  • Singapore Ascension Marketing Full time

    We are currently in a few countries right now, like Malaysia, Hong Kong, Taiwan, Thailand, Korea, and are expanding to even more. We help our clients increase their revenue and market share by coming up with new marketing strategies. We are looking for the next game-changer in the industry! Do you have what it takes to join us? What we do: 1. Trendsetters...


  • Singapore Ascension Marketing Full time

    We are currently in a few countries right now, like Malaysia, Hong Kong, Taiwan, Thailand, Korea, and are expanding to even more. We help our clients increase their revenue and market share by coming up with new marketing strategies.We are looking for the next game-changer in the industry! Do you have what it takes to join us?What we do:1. Trendsetters in...


  • Singapore Braveheart Marketing Full time

    Join us now as a Sales & Marketing representatives with no experience needed! Braveheart is a dynamic and innovative sales & marketing company committed to excellence in delivering top-notch products/services to our customers. With a strong focus on growth and development, we are seeking motivated individuals to join our Sales & Marketing representatives...


  • Singapore Zeus Marketing Full time

    Develop Your Leadership SkillsWe are seeking a talented individual to join our team at Zeus Marketing as a Marketing Executive. This role offers a unique opportunity to learn and grow with our company.Key Responsibilities:Manage and execute marketing campaigns to drive business growthAct as the voice of our clients, ensuring their needs are met and...


  • Singapore SENTIN MARKETING Full time

    Roles & ResponsibilitiesOur CompanySentin Marketing is a leading outsourced sales and marketing agency that empowers brands by delivering tailored strategies to drive impactful results. We specialize in face-to-face marketing campaigns designed to elevate brand visibility and increase customer acquisition. Our mission is to foster a dynamic,...


  • Singapore Braveheart Marketing Full time

    Join us now as a Sales & Marketing representatives with no experience needed!Braveheart is a dynamic and innovative sales & marketing company committed to excellence in delivering top-notch products/services to our customers. With a strong focus on growth and development, we are seeking motivated individuals to join our Sales & Marketing representatives...


  • Singapore Braveheart Marketing Full time

    Unlock Your Sales Potential with Braveheart MarketingAre you a motivated and ambitious individual looking to kick-start your career in sales management? Look no further than Braveheart Marketing, a dynamic and innovative sales and marketing company committed to excellence in delivering top-notch products and services to our customers.Key...


  • Singapore Braveheart Marketing Full time

    Unlock Your Sales Potential with Braveheart MarketingAre you a motivated and ambitious individual looking to kick-start your career in sales management? Look no further than Braveheart Marketing, a dynamic and innovative sales & marketing company committed to excellence in delivering top-notch products/services to our customers.Key Responsibilities:Develop a...


  • Singapore Braveheart Marketing Full time

    About Braveheart MarketingBraveheart Marketing is a dynamic and innovative sales and marketing company committed to excellence in delivering top-notch products and services to our customers. With a strong focus on growth and development, we are seeking motivated individuals to join our sales and marketing team.Key Responsibilities:Learn about our products...


  • Singapore SENTIN MARKETING Full time

    Roles & ResponsibilitiesOur CompanySentin Marketing is a leading outsourced sales and marketing agency dedicated to empowering brands and driving results through innovative, tailored marketing strategies. We offer a dynamic environment for growth, where self-driven individuals can thrive, develop new skills, and make a real impact.Role OverviewThe Sales &...


  • Singapore Braveheart Marketing Full time

    Unlock Your Sales Potential with Braveheart MarketingAre you a motivated and ambitious individual looking to kick-start your career in sales management? Do you have a passion for delivering top-notch products and services to customers? If so, we want to hear from you!As a Sales and Marketing Representative with Braveheart Marketing, you will have the...

  • Marketing Associate

    3 weeks ago


    Singapore Hikers Marketing Full time

    About UsHikers Marketing is a leading outsource sales and marketing company with a strong presence in the Asian region. We pride ourselves on delivering high-quality and high-volume sales for our multinational clients.Our PhilosophyWe believe that people are our greatest asset. We take the personal and business development of our team members seriously and...

  • Marketing Professional

    2 months ago


    Singapore Hikers Marketing Full time

    About Hikers MarketingWe believe that people are our greatest asset. Our company culture is built on the philosophy of working hard and playing hard. We take the personal and business development of our team members seriously and are committed to investing in their growth.Our MissionWe deliver high-quality and high-volume sales for our multinational clients...


  • Singapore Jadeite Marketing Full time

    We are the largest global sales and marketing company assisting our established clients in providing them a one-stop solution to increase their sales revenues and market shares through face-to-face marketing. What We’re Looking For:* Driven and Motivated: Individuals who are eager to achieve and excel.* Adaptable: Ready to face challenges.* Eager to...


  • Singapore Elite Marketing Full time

    Career Advancement and Progression opportunities await at Elite Marketing. We seek individuals who are willing to learn and develop into industry leaders. Key responsibilities include collaborating with major clients to develop solutions and strategies, increasing brand awareness, and offering excellent customer service. Benefit from:Career Advancement and...