Sr. Analyst, Marketing Innovation, Burger King, APAC

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Sr. Analyst, Marketing Innovation, Burger King, APAC
role at
Restaurant Brands International
Join to apply for the
Sr. Analyst, Marketing Innovation, Burger King, APAC
role at
Restaurant Brands International
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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Job Overview
As a Brand & Innovation Senior Analyst at Burger King APAC, you will be responsible for partnering with internal & external stakeholders in the execution of regional marketing priorities. You will support in analyzing data, building brand & innovation strategies, product development, consumer research, and project management in the APAC region. You will collaborate closely with cross-functional team including sales, R&D, procurement, QA, external agencies, suppliers and franchisee partners.
Roles And Responsibilities
Brand
Lead analysis on brand health tracking in top APAC markets and identify opportunities to grow total BK brand funnel
Collaborate with franchisee partners and internal stakeholders (such as field sales) to localize global brand campaigns and partnerships in relevant markets
Codify best practices and influence franchisee partners on excellent execution of local campaigns
Be the guardian of brand guidelines and facilitate compliance in creative assets across markets
Monitor competitive & consumer trends in the region
Innovation
Lead analysis on business / sales data to identify innovation opportunities in the region, and share recommendations that are relevant and actionable for local markets
Collaborate with internal (i.e. marketing analytics, field sales) and external stakeholders (i.e. suppliers, research agencies) in the development and launch of new Burger King products for the APAC region, including initial concept development, consumer research, market launch and performance monitoring
Codify best practices and guide franchisee teams on product innovation, product standards, and consumer testing
Coordinate cross-functional alignment with internal partners (eg. Operations, Supply Chain, Quality Assurance) and work with external suppliers and agencies to test products, bring these to market or resolve issues with existing products.
Collect & analyze product performance data and synthesize learnings post launch
Qualifications
Bachelor’s degree, preferably in Business/ Marketing
3-5 years experience in Marketing or Product Innovation in F&B or FMCG
Experience in crafting, developing, and commercializing new innovations
Strong interest in brand marketing and consumer behavior
Strong problem-solving skills and bring analytical thinking to complex situations
Can conduct data analysis to find meaningful insights
Project management experience, with high levels of ownership
Strong interpersonal skills with the ability to influence stakeholders at higher levels internally and externally
Ambitious individual who is an even stronger team player
Strong communication and relationship management skills
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing and Sales
Industries Food and Beverage Services
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