Senior Marketing Specialist

Experienced Professional - Management Consulting Full-time Hybrid Singapore, Singapore We are an established, globally active management consulting company with offices in Switzerland, Germany, Austria, UK, USA, Singapore, Hong Kong, the Philippines, Australia, Indonesia and India. We are a valued partner to many of the world's largest international financial services and insurance firms. We support our clients at all project management stages from the development of strategies and operational frameworks to the technical implementation and handover. Our expertise in business and technology combined with our methodic approach enable us to create sustainable added value for our clients business. About the job We are seeking a strategic, proactive, and dependable Senior B2B Marketing Specialist to lead marketing initiatives for the Singapore office and act as deputy to the Head of Marketing, APAC. This is a hands‐on leadership role for someone who thrives in a fast‐paced environment, operates independently, and takes ownership of campaign execution, event strategy, and stakeholder engagement. This role functions as a strategic extension of the Head of Marketing, APAC, providing leadership support, operational oversight, and continuity across regional marketing initiatives. Campaign Execution and Strategic Marketing Lead and execute B2B digital marketing campaigns across organic and paid channels, with a strong focus on LinkedIn as a primary platform for brand building, lead generation, and thought leadership. Develop content and campaign strategies aligned to Singapore's business priorities in banking, insurance, and product offerings. Manage multi‐channel distribution across LinkedIn, YouTube, Twitter, and owned channels to amplify reach and engagement. Localise APAC and global campaigns to suit the Singapore market, ensuring messaging resonates with local audiences and senior decision‐makers. Own content calendars, targeting strategies, performance tracking, and optimisation. Translate complex financial and technical topics into clear, compelling narratives tailored to C‐suite and business leader audiences. Event Planning and Execution Plan and deliver executive‐level B2B events, including roundtables, luncheons, and client engagements that drive pipeline growth. Manage event strategy, logistics, branding, communications, and post‐event follow‐up. Collaborate with internal stakeholders and external partners to deliver premium, brand‐aligned experiences that strengthen client engagement. Analytics and Technical Fluency Use platforms such as Salesforce Pardot, LinkedIn Campaign Manager, Google Analytics, and Craft CMS to track and optimise performance across campaigns. Analyse data to evaluate ROI, audience engagement, and lead quality. Apply A/B testing, funnel analysis, and performance reporting to drive continuous improvement. Contribute to budget planning, forecasting, and performance reporting with a data‐led approach. Stakeholder Engagement and Team Collaboration Represent marketing in cross‐functional planning forums and engage confidently with senior internal and external stakeholders. Identify and implement opportunities to automate workflows and scale marketing impact. Support team culture and process improvement initiatives to strengthen operational efficiency. Act as deputy to the Head of Marketing, APAC, ensuring smooth execution of strategic initiatives and business continuity. About you Bachelor's degree in Marketing, Communications, or a related discipline (Master's degree preferred). Minimum of 5 years' B2B marketing experience with a strong understanding of the Singapore market. Proven expertise in LinkedIn strategy and campaign execution, including organic content amplification and paid campaigns. Experience in