Executive, Micro Marketing

1 day ago

Singapore Standard Chartered Full time

Join to apply for the Executive, Micro Marketing & Events role at Standard Chartered

Join to apply for the Executive, Micro Marketing & Events role at Standard Chartered

  • Develop and implement micro-marketing campaigns tailored to specific customer segments and local markets.
  • Analyze market trends and customer insights to identify opportunities for targeted marketing initiatives.
  • Collaborate with the sales team to align marketing strategies with sales goals and objectives.
Job Description
RESPONSIBILITIES
1. Micro-Marketing Strategy:
  • Develop and implement micro-marketing campaigns tailored to specific customer segments and local markets.
  • Analyze market trends and customer insights to identify opportunities for targeted marketing initiatives.
  • Collaborate with the sales team to align marketing strategies with sales goals and objectives.
2. Event Planning and Execution:
  • Plan, organize, and execute events to promote retail banking products and services.
  • Coordinate logistics, including venue selection, vendor management, and event promotion.
  • Ensure events are executed within budget and achieve desired outcomes.
3. Campaign Management:
  • Create and manage multi-channel marketing campaigns, including digital, print, and in-branch promotions.
  • Monitor and analyze campaign performance, providing regular reports and insights to optimize future efforts.
  • Work with creative teams to develop compelling marketing materials and content.
4. Customer Engagement:
  • Develop initiatives to enhance customer experience and build brand loyalty.
  • Implement feedback mechanisms to gather customer insights and improve marketing efforts.
  • Engage with customers through various channels, including social media, email, and in-person events.
5. Collaboration and Communication:
  • Work closely with internal teams, including sales, product, and compliance, to ensure marketing initiatives are aligned and compliant.
  • Build and maintain relationships with external partners, vendors, and community organizations.
  • Communicate effectively with stakeholders to ensure transparency and alignment on marketing activities.
Our Ideal Candidate
  • Diploma in Marketing or Events-Related
  • 2 years of experience in marketing and events
Role Specific Technical Competencies
  • Excel
  • PPT
  • Marketing
About Standard Chartered
We're an international

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