Executive, Micro Marketing

Roles & Responsibilities

RESPONSIBILITIES

1. Micro-Marketing Strategy:

• Develop and implement micro-marketing campaigns tailored to specific customer segments and local markets.

• Analyze market trends and customer insights to identify opportunities for targeted marketing initiatives.

• Collaborate with the sales team to align marketing strategies with sales goals and objectives.

2. Event Planning and Execution:

• Plan, organize, and execute events to promote retail banking products and services.

• Coordinate logistics, including venue selection, vendor management, and event promotion.

• Ensure events are executed within budget and achieve desired outcomes.

3. Campaign Management:

• Create and manage multi-channel marketing campaigns, including digital, print, and in-branch promotions.

• Monitor and analyze campaign performance, providing regular reports and insights to optimize future efforts.

• Work with creative teams to develop compelling marketing materials and content.

4. Customer Engagement:

• Develop initiatives to enhance customer experience and build brand loyalty.

• Implement feedback mechanisms to gather customer insights and improve marketing efforts.

• Engage with customers through various channels, including social media, email, and in-person events.

5. Collaboration and Communication:

• Work closely with internal teams, including sales, product, and compliance, to ensure marketing initiatives are aligned and compliant.

• Build and maintain relationships with external partners, vendors, and community organizations.

• Communicate effectively with stakeholders to ensure transparency and alignment on marketing activities.

Our Ideal Candidate

• Diploma in Marketing or Events-Related

• 2 years of experience in marketing and events

Role Specific Technical Competencies

• Excel

• PPT

• Marketing

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

Tell employers what skills you have

Charter
Assertive
Customer Experience
Social Media
Customer Engagement
Transparency
Strategy
Retail Banking
Event Planning
Vendor Management
Advocate
Banking
Excel
Finance
Senior Stakeholder Management
Oral & Written Communication Skills

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