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Marketing Manager, Asia

2 weeks ago

Singapore Verint Full time

Join to apply for the Marketing Manager, Asia role at Verint

Join to apply for the Marketing Manager, Asia role at Verint

  • Works with sales team to design, deliver and manage effective marketing strategies, programs and demand generation campaigns across the Asia region that position Verint as trusted, proven and innovative market leader and produce a consistent flow of quality sales leads
  • Grow Verint's market coverage, penetration and reputation across the Asia Region
Job Summary
JOB DESCRIPTION
  • Works with sales team to design, deliver and manage effective marketing strategies, programs and demand generation campaigns across the Asia region that position Verint as trusted, proven and innovative market leader and produce a consistent flow of quality sales leads
  • Grow Verint's market coverage, penetration and reputation across the Asia Region
Job Responsibilities
  • Work with Asia VPs to build an effective marketing plan that delivers quality sales leads
  • Design and execute closed-loop, integrated marketing campaigns focusing on digital (online, eDM, SEM) marketing across Asia utilizing marketing automation platforms wherever possible.
  • Build relationships with analysts, advisors, consultants and influencers across the region that enable the acceleration of Verint's market positioning and messaging
  • Design, manager and execute field marketing events (conferences, seminars, webinars) across Asia
  • Work with PR agencies where appropriate to develop and grow the Verint brand across the region and highlight Verint's position as an industry thought leader
  • Own and manage Verint's contact database in Asia and develop programs enabling expansion to support sales growth.
  • Engage and collaborate with Partners across the region to develop Verint marketing activities and promotions for their customers
  • Grow our web presence and related SEO and social media activities across the Asia region
  • Manage the marketing budget for the Asia region
  • Generate regular demand generation reports for Sales and Management that highlight campaign outcomes
  • Act per the Information Security Policy, Information Management Policy, and Privacy Policy
Job Requirements
  • Bachelor's degree in Marketing, or a related field
  • 7+ years of marketing experience in IT or technology industry (preferably in the B2B technologysoftware sector)
  • 3+ years Regional Marketing Management experience
  • Strong individual performer and effective in matrix team organizations
  • Experience with Marketing Automation platforms, ideally HubSpot and/or Eloqua
  • Experience with CRM systems, ideally
  • Experience with Microsoft Office (Excel, Word, PowerPoint)
  • Understands metrics-driven, demand-generation marketing
  • Excellent organizational, negotiation and influence skills
  • Proficient in both English and Mandarin, with the ability to communicate effectively
  • Passionate and enthusiastic about pursuing a career in marketing
  • Independent, proactive and self-motivated
  • Ability to work well in a team and collaborate with colleagues and business leaders from diverse backgrounds
About Us
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations discover opportunities previously only scarcely imagined by connecting work, data, and experiences enterprise wide. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at level

  • Seniority level

    Not Applicable

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Software Development

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