Senior Content Marketing Executive SGD3K

4 days ago

Singapore Flokq Full time

About the Role We are seeking a Senior Content Marketing Executive to craft compelling stories and drive impact through social media, fundraising campaigns, and brand content. This role blends creativity with data-driven strategy, you’ll ideate, script, direct, produce, and analyze content that not only engages but also contributes directly to revenue growth. If you’re a natural storyteller, enjoy both being behind and in front of the camera, and thrive on using data to refine creative strategies, this role is for you. Key Responsibilities Content Ideation & Storytelling Research trends and develop creative concepts for social media campaigns. Draft storyboards and scripts (with guidance from the team lead). Copywrite engaging captions, ad copy, and campaign content. Production Direct and guide talents during shoots independently (students, staff, KOLs). Handle basic videography and photography (camera setup, framing, b-roll). Appear on camera for short videos, BTS content, or campaign pieces when needed. Post-Production & Collaboration Edit short-form content (Reels, TikToks, YouTube Shorts). Work with designers and remote editors to deliver final content. General Marketing Support Assist with campaign execution (scheduling, collaborations, ad-hoc tasks). Data-Driven Marketing Analyze content performance metrics and translate insights into actionable strategies that impact revenue. Track and report on key indicators such as CTR, engagement, conversions. Use Excel or equivalent tools to present findings and support decision-making. Familiarity with paid ad platforms (Meta, TikTok, Google) is a plus. Requirements 3–5 years of experience in content creation, with the ability to run projects independently. Strong portfolio showcasing videos, campaigns, and social content. Proficiency in editing software (e.g., Adobe Premiere Pro, Final Cut, or equivalent). Comfortable working with DSLR or mirrorless cameras for photo and video production. Strong skills in storytelling, scriptwriting, and ideation (must-have). Data-driven mindset with proven ability to analyze performance and optimize content (must-have). Confidence to appear on camera when required. Proactive, organized, and collaborative team player. Good understanding of the Malay community and culture. #J-18808-Ljbffr

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