CRM Manager

3 days ago

Singapore MCG Talent Full time

Overview We are seeking an experienced Lifecycle Marketing Specialist to design and execute multi-channel marketing campaigns that drive customer engagement and retention. This role focuses on creating personalized, data-driven customer journeys, optimizing campaign performance, and collaborating cross-functionally to align with business goals. Responsibilities Develop and optimize automated customer journeys (e.g., onboarding, engagement, retention, cross-sell, reactivation) across email, SMS, push notifications, and in-app channels. Leverage a leading marketing automation platform to deliver scalable, event-driven, personalized communications. Collaborate with Product and Platform teams to define key customer data events (e.g., sign-up, activity milestones, inactivity, location-based triggers, or tier upgrades). Build audience segments based on demographics, product usage, user behavior, and other relevant criteria. Design and execute A/B tests, analyze performance against control groups, and iterate to improve campaign outcomes. Create funnel analytics and translate insights into actionable strategies. Monitor campaign performance metrics such as activation and engagement rates. Deliver monthly dashboards with actionable insights and recommendations. Partner with Product Marketing, Go-to-Market, Product Development, Operations, and Sales teams to ensure alignment and timely campaign execution. Qualifications 5–7 years of experience in CRM or lifecycle marketing for digital products (B2B2C or consumer-facing). Hands-on expertise with a leading marketing automation platform, including journey orchestration, automation workflows, segmentation, dynamic content, and reporting. Proven track record of driving customer behavior change through data-driven, event-based campaigns and A/B testing. Strong understanding of product integrations (e.g., CDP, APIs, ETL processes, webhooks) and ability to work with technical teams. Experience managing multi-channel campaigns (email, push, in-app, SMS) with advanced personalization. Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: Technology, Information and Media #J-18808-Ljbffr

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