Head of Digital Products | Al Futtaim Automotive | Customer Centricity

2 weeks ago


Singapore Robinson & Co (Singapore) Pte Ltd Full time

Head of Digital Products | Al Futtaim Automotive | Customer Centricity
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
The Head of Digital Products & Customer Experience will drive the growth of the business by focusing on consumer insights, customer experience design, and data-backed decisions. This role is critical in delivering best-in-class digital end-to-end customer experiences, from ideation to go-to-market and beyond. You will be responsible for planning and enabling a strategic roadmap for agile web and digital development, integrating CX design, data analytics, and digital/marketing automation.
What you will do
Define and develop the framework and operating model of the Digital Product & CX.
Lead and manage a team of high-performing product managers through the product lifecycle and development processes.
Develop product management talent and link business objectives to the team's quarterly and annual goals.
Communicate the product vision and drive different teams to a common goal.
Collaborate with business stakeholders to define the roadmap and corresponding go-to-market strategies.
Manage and coordinate cross-product dependencies across the Automotive division.
Evangelize the product vision and educate stakeholders and internal teams on new feature capabilities.
Support sales teams in pre-sales, sales, and after-sales technical and go-to-market discussions.
Foster a team culture of innovation, creativity, and thinking outside the box.
Required skills to be successful
Suitable university business qualification (Min Degree level).
Extensive knowledge and experience in Marketing, especially Digital Marketing.
Deep understanding of marketing tools, solutions, and data, including Google Analytics 360 and GA4.
Expertise in Marketing, Digital, CRO, and Online Analytics.
10+ years of experience in Customer Experience and product management.
5+ years of experience with digital technologies and managing teams of product managers/owners.
About the team
You will be working in a fast-paced environment, collaborating with cross-functional teams and business stakeholders.
The team is part of the Customer Centricity Centre of Excellence within the Automotive division, and you will be responsible for leading and managing a team of high-performing product managers.
What equips you for the role:
Demonstrated high-level commercial acumen and clear strategic thinking.
Ability to quickly create constituency and influence at a senior level.
Experience managing customer-centric and data-led development practices across several teams.
Ability to communicate with executive stakeholders on future value and past execution.
Exceptional planning and organizational skills.
Strong communication and influencing skills.
Quality and result-oriented mindset.
Commercial and cultural awareness.
Interpersonal effectiveness and relationship building in a multicultural environment.
Leadership and team-building skills.
Excellent written and verbal communication skills.
Strong analytical and problem-solving skills.
Ability to self-manage and self-motivate.
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies,
Al-Futtaim Automotive
is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path.
This is Al-Futtaim Automotive and we empower talent to move forward.
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