Senior Marketing Executive

Overview
Join to apply for the
Senior Marketing Executive - SAIS
role at
Cognita Schools .
As a leading international school in Singapore, Stamford American International School (Stamford American) caters to students aged 2 months to 18 years old. With students from 79 countries and over 3000 students across two state-of-the-art campuses, we offer a dynamic educational journey emphasizing student well-being and academic excellence. Stamford American is proud to be an IB World School, offering the full continuum of the International Baccalaureate (IB) programmes: the IB Primary Years Programme (PYP), IB Middle Years Programme (MYP), and IB Diploma Programme (DP). The school’s outstanding faculty comprises more than 350 experienced and highly qualified teachers from over 40 nationalities, who excel at building strong relationships and creating an environment where students feel safe, supported, and valued.
The school now has an exciting opportunity for a Senior Marketing Executive to join our Admissions & Marketing team.
About the Role
The Senior Marketing Executive oversees the execution of the school’s marketing initiatives, campaigns, promotions, and events (through marketing) for quality lead generation. Working closely with the Communications Department, this role aims to consistently share the school’s vision and values through storytelling via various forms of digital and printed media. This role contributes to supporting the school’s enrolment targets and positioning as a leading international school in Singapore. The Senior Marketing Executive will execute multi-channel tactical marketing campaigns, generating admissions enquiries from multiple target segments.
Responsibilities
Drive the execution of the school’s marketing initiatives, campaigns, promotions, and events (through marketing) for quality lead generation.
Collaborate with the Communications Department to share the school’s vision and values through storytelling across digital and print media.
Support enrolment targets and position Stamford American as a leading international school in Singapore.
Execute multi-channel tactical marketing campaigns to generate admissions enquiries from multiple target segments.
Qualifications
Degree level qualification in marketing, communication or related field
Experience in using customer databases/CRM platforms and CMS systems
Excellent written and verbal communication skills with the ability to write high-quality marketing copy
Knowledge of the full marketing mix including strategy development, campaign development, measurement and tracking, and optimization (advantage)
Analytical skills to interpret multiple data sets and identify trends
Knowledge of online/digital marketing including website management and online advertising (preferred)
Proficient ICT skills (Word, Excel, PowerPoint); experience with CMS and social media
Additional Information
Please click here for the full job description.
With a commitment to safeguarding and promoting the welfare of children and young people, all potential employees undergo mandatory pre-employment background checks, and appointments are contingent upon satisfactory completion of all reference and background checks, as required by Cognita.
The school is an equal opportunity employer, committed to fostering a diverse and inclusive workplace where everyone is respected and valued. There is no discrimination on the basis of age, ethnicity, nationality, gender, religion, sexual orientation, family status, pregnancy, marital status, medical or mental health history, physical characteristics, or disability. All applications from qualified candidates are welcome.
Kindly note that only shortlisted candidates will be contacted for further steps in the recruitment process.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Education Management
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