On-Trade Specialist

5 days ago

Singapore William Grant & Sons Limited Full time

Join to apply for the On-Trade Specialist role at William Grant & Sons Act as a specialized educational and commercial resource who partners with local market distributor partners and teams to help drive rate of sale through key accounts. Identifies and capitalizes on opportunities for broader distribution through focus on educational excellence, advocacy, and specialist menu listings within identified segments. Exercise a high degree of persuasion to promote product quality and heritage through staff education, events as well as in building a relationship with target consumers and creating community within the trade. What We Can Offer You We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan. Our employees enjoy a generous holiday entitlement. Private Healthcare for employees (including dependents), dental cover and annual health screenings. Pension provision for local nationals is addressed by the statutory Central Provident Fund (CPF). Alternative pension arrangements are available for non-locals. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues. Private Life Assurance and Total Permanent Disability cover. Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends. Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated. Learning resources to help you be your best self. Main Responsibilities Establish relationships with and educate Key Accounts in order to improve merchandising, distribution and drive volume of brands through activations and menu listings. Drive on-trade business through engaging consumers, bartenders, sommeliers, restaurant managers with tailored training programs: visibility drivers, competitions and events, and other appropriate activations (e.g.guest shifts, collaborations, temporary menus). Be the face of mixology of WG&S in the on-trade for trade and consumers in events, tastings, social media etc. Deliver minimum execution standards (MES) within your customers/channels and segments and ensure timely measurement via salesforce automation (SFA) or other forms of data capture. Proactively analyse available data (distribution, sell through, uplifts, minimum execution standards progress etc) to build and execute against objectives. Be fully aware of market trends (consumer, competitor, macro-economic) in order to provide insights and identify opportunities. About William Grant & Sons William Grant & Sons: a home where Rare Characters thrive. We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions. If you have any questions or need support with your application we'd love to hear from you. Please get in touch with our HR team at #J-18808-Ljbffr

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