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Executive, Communications

1 week ago

Singapore St Luke's Hospital Full time

Responsibilities & Duties:
Develop and implement comprehensive communications strategies to promote SLH's care ecosystem, services and branding in alignment with its mission and vision.
Collaborate with stakeholders to strategise and execute communications initiatives across owned, earned and paid platforms, including website, social media, newsletter, media, out of home advertising, events, community outreach and more to drive service referrals, donations and volunteer engagement.
Create and maintain collaterals such as brochures and flyers,ensuring consistency in messaging and branding across all materials.
Manage and enhance SLH’s presence on digital media platforms, including Facebook, Instagram, LinkedIn, YouTube and others.
Improve user experience through research, optimisation, and design visually appealing user interfaces on SLH website. Ensure website accessibility compliance and coordinate cross-functional initiatives to meet business goals.
Establish success metrics and online / offline data tracking processes to measure marketing success against the organisation's objectives.
Utilise analytics tools like google / social media to assess campaign effectiveness, refine strategies and address any gaps to meet performance targets.
Compile reports, statistics, and presentations to communicate all communications outcomes and insights.
Manage the procurement and distribution of corporate gifts, in alignment with brand guidelines.
Support the analysis of industry trends and competitive landscape to inform strategic decision-making and identify growth opportunities for new services, channels, or customer segments.
Support department and hospital-wide events, including campaigns, fundraisers, stakeholder engagements and more.
Participate in ad-hoc projects or be part of organising committees or strategic groups when required.
Job Requirements:
At least 2 to 3 years of experience in corporate communications and/or marketing communications. Experience in healthcare or charity setting a plus.
Mass Communication, Marketing, Business Administration, or related degrees
Strong proficiency with Microsoft Office (specifically with Excel and Power Point)
Effective communication and presentation skills (oral & written)
Good interpersonal and relationship building skills
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