Data Strategy Engineer, Paid Ads

Overview
The TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (e.g., TikTok Lite, TikTok Pro, Web) to capture distinct user segments. These comprehensive approaches are designed to achieve accelerated growth in TikTok's overall DAU. Typical Growth projects including AI-Generated Content (AIGC), creative generating, Search Engine Optimizing of Organic acquisition, Intelligent Ads delivery, etc.
Responsibilities
Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users' experiences;
Understand user growth instruments and use data and machine learning algorithms or other strategies to make it thrive;
Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies
Conduct offline and online experiments, analyze according data and evaluate to improve algorithms and strategies;
Work with product and DEs, DAs, and other engineers to deliver features to drive the user growth of products.
Qualifications
Excellent coding skills and solid data structure and algorithm skills, proficient in python / C++ and other development languages;
Familiar with common Machine Learning tools and Deep learning programming frameworks ( Tensorflow / PyTorch / Scikit-learn / XGBoost , etc.);
Relevant algorithm experience in search, recommendation, advertising and other related fields, user growth experience is better;
Excellent analytical and problem-solving skills, with a passion for solving challenging problems.
Preferred Qualifications
Passion for technology, good communication skills and team spirit
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Software Development
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