Salt Digital Recruitment | Performance Media Manager
1 day ago
Salt Talent Search is looking for a Performance Media Manager for a 6 months contract role for a well-known Tech client in Singapore.
Overall Responsibilities:
Help plan, execute, measure and optimize Direct Response campaigns for multiple APAC programs, in partnership with the media agency.
Contribute to and drive the regional learning agenda forward to improve short and long term program performance.
Support regional and global workstream projects that unlock advanced measurement and experimentation capabilities across direct response campaigns.
Function as a co-lead for Play’s direct response campaign in APAC.
Directly oversee the APAC DR campaigns, working closely with the agency to maximize revenue returns.
Build and share data-driven POVs on optimizing campaign performance, proactively uncover opportunities to improve efficiency across different aspects of the campaign.
Showcase exemplary project management skills to achieve milestones across various workstreams (including liaising stakeholders, organizing team roadshows, delivering presentations, etc.).
Mandatory Skills/Qualifications:
A graduate degree or equivalent practical experience.
5-8 years relevant direct response media experience, especially managing app campaigns.
Client-side and agency experience, handling large-scale, complex campaigns. Very familiar with Google Ads products, Social media, measurement products like Firebase and Google Analytics and local and regional publishers in APAC.
Strong analytical skills; ability to use data to drive actionable insights.
Superb program management skills with utmost attention to detail.
Excellent written and verbal communication skills, with the ability to present to and influence.
CEI No: R1763696 | Licence No: 07C3147
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