Product Manager
2 days ago
Job Summary We're seeking an experienced Product Manager to drive user engagement and revenue growth across our platform, focusing on highest-volume games including FC 26 and Fortnite. You will own strategy and execution for user loyalty programs, reward systems, and initiatives to increase repeat purchases and average order value. This high-impact role directly influences how millions of gamers interact with the marketplace. Key Responsibilities / Duties Business architecture/system design for U7BUY, covering membership, products, points system, balance, and activity. Design and implement comprehensive user loyalty programs that incentivize repeat purchases and long‐term engagement. Develop reward systems recognizing customer milestones, purchase frequency, and platform advocacy. Optimize the end‐to‐end purchase journey to reduce friction and increase conversion rates. Create personalized experiences based on gaming preferences and purchase history. Drive strategies to increase average order value through bundling, upselling, and cross‐selling. Analyze user behavior data to identify opportunities for increasing purchase frequency. Implement targeted campaigns for high‐value games like FC 26 and Fortnite to maximize revenue. Develop and test pricing strategies, promotional mechanics, and incentive structures. Own the product roadmap for loyalty, rewards, and retention features. Collaborate with engineering, design, and data teams to launch initiatives. Define success metrics and KPIs, using data to iterate and improve product performance. Conduct user research and gather feedback to inform product decisions. Partner with marketing to align loyalty programs with acquisition and retention campaigns. Work with customer support to understand pain points and improve the experience. Coordinate with business development to integrate exclusive rewards and partnerships. Present insights and recommendations to senior leadership. Required Skills & Qualifications 3–5 years of product management experience, preferably in gaming, marketplace, or e‐commerce platforms. Proven track record of launching and scaling user engagement or loyalty programs. Strong analytical skills using data to drive product decisions. Deep understanding of user psychology, behavioral economics, and retention strategies. Experience with A/B testing, experimentation frameworks, and iterative product development. Excellent communication skills with ability to influence stakeholders at all levels. Preferred / Good‐to‐Have Skills Passion for gaming and familiarity with titles like FC 26 and Fortnite. Experience in two‐sided marketplace dynamics. Knowledge of gamification principles and reward system design. Background in growth product management or monetization. Familiarity with product analytics tools (Mixpanel, Amplitude, etc.). Experience working in fast‐paced, high‐growth environments. #J-18808-Ljbffr
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