
Senior Executive, Sales
2 weeks ago
Key Responsibilities:
1. Term Membership Sales
- Develop/execute strategies to sell short-term membership (12, 24 and 36-month packages)
- Target professionals, expats, and seasonal residents needing flexible access
- Manage end-to-end sales process: prospecting, tours, proposals, and closing
- Collaborate with Membership Dept on marketing campaigns
2. Corporate Golf Events
- Sell packaged and customised corporate events (tournaments, team-building, etc.)
- Build B2B pipeline with companies, interest groups, social clubs, societies, SMEs, and MNCs
- Coordinate with Operations/F&B teams for seamless execution
3. Sponsorship & Advertising Sales
- Secure sponsors for social and golf events, facilities, and digital channels (e.g., hole signage, tournament titles, website banners, on-course assets, etc.)
- Develop tiered sponsorship packages (Platinum/Gold/Silver)
- Pitch to local/regional businesses (luxury brands, banks, automotive, etc.)
4. Public Golf & Green Fee Sales
- Drive revenue from public play (daily green fees, group bookings, society golf days)
- Create promotions for off-peak hours, group packages and customised events
- Partner with hotels/tour operators/social clubs/financial institutions, etc.
- Partner with online booking partnerships
5. Marketing & Promotion
- Develop targeted campaigns (digital, email, social media, print) for all revenue streams
- Maintain CRM database for leads, clients, and partners
- Analyse market trends and competitor offerings to refine pricing/positioning
- Represent the club at golf events, networking events, and community activations
Key Performance Indicators (KPIs)
- Revenue targets: Term memberships, corporate events, sponsorships, advertising, green fees
- Lead conversion rates (inquiries → closed sales)
- New corporate/client acquisitions
- Sponsor retention/renewal rates
- ROI on marketing campaigns
Skills & Qualifications:
- Proficient in both oral and written language skills
- Self Motivated with pleasant and outgoing personality
- Minimum diploma from recognised local or overseas tertiary institutions
- Experience: 3–5 years in sales/marketing (golf, hospitality, events, or sponsorships preferred)
Skills:
- Proven track record in B2B/B2C sales
- Sponsorship proposal drafting and negotiation
- Proficiency in CRM tools (e.g., Salesforce) and digital marketing
- Strong network in corporate/community sectors
- Attributes: Self-motivated, relationship-builder, golf knowledge (advantage), excellent communicator
- Compensation: High base salary + commission (tiered for memberships, events, sponsorships)
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