Customer Lifecycle Marketing Manager

Overview Customer Lifecycle Marketing Manager (Growth)– TMGM empowers investors to take charge of their investment portfolio, offering CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices, and Cryptocurrencies. TMGM operates across 3 continents with a high-volume platform and a fast-paced environment. This role leads client lifecycle management and growth initiatives across multiple markets, combining strategic planning and hands-on execution across the entire client journey from acquisition to retention and reactivation. This is your chance to join the fastest growing CFD provider in Australia and contribute to its success while gaining knowledge and experience in a dynamic industry. Key Responsibilities Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns)Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure a seamless client experience Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews Lead A/B testing and continuous optimization of lifecycle campaigns Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs)Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives Monitor campaign ROI, track performance metrics, and deliver insights for future improvements Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies Oversee EDM, push notifications, SMS, and app communications as core CLM channels Manage campaign automation workflows, segmentation, and message optimization Ensure delivery, open, and click rates meet performance benchmarks Work closely with the Data & Analytics team to build client segmentation models Translate customer behavior insights into actionable marketing strategies Provide regular performance reports and recommendations to senior management Requirements Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus 5+ years of experience in CRM, CLM, or Growth Marketing (preferably in fintech, brokerage, or digital industries)Strong knowledge of HubSpot / Salesforce / CRM platforms and marketing automation tools Proven ability to design and execute lifecycle campaigns with measurable impact Analytical mindset with proficiency in data tools (Excel, Google Analytics, BI dashboards)Excellent communication and project management skills; able to lead cross-functional initiatives Fluent in English; Chinese or other Asian languages is a strong advantage Benefits Growth Opportunities - We value your growth as much as we do ours, so we include educational and career growth opportunities at every level People-First Values - We believe building a great company happens by hiring great people. Our employees\' job satisfaction always comes first Shared Success - We offer revenue share opportunities for the right people, allowing our employees to share in company success Worldwide Team - Our worldwide team means you\'ll work with others from all over the globe and gain international experience Additional Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing Industries: IT Services and IT Consulting We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr