Marketing Communications Executive

8 hours ago


Singapore Sofitel Singapore City Centre Full time

8 hours ago Be among the first 25 applicants Nestled amidst historic shophouses and towering skyscrapers, Sofitel Singapore City Centre is an elegantly designed 223 -room five-star luxury hotel reflecting Singapore's rich cultural heritage with undeniable French flair. Rising above Tanjong Pagar MRT station in the heart of the central business district, the hotel offers guests a superb location from which to discover the city's many virtues and attractions. Overview of Position The selected candidate will be responsible for enhancing and maximizing the profile of the hotel and restaurants through traditional marketing, social media marketing, digital marketing, partnerships as well as public relations. Responsibilities Manage all hotel digital marketing channels including producing content for social media, as well as developing and maintaining an e-marketing calendar for promotional purposes. Undertake the production of hotel and promotional collaterals including, but not limited to, posters, flyers, digital signage and brochures. Liaise with various agencies on the production of collaterals, advertising and online materials. Manage all paid media expenditure from creative to production to appearance and post-campaign assessment. In charge of all areas of design activities from conceptualization to production of marketing promotions in the areas of F&B, rooms, meetings, weddings, catering collaterals, marketing and promotional materials and showcase displays. Coordinate hotel advertisements, barter deals and sponsorships. Organise and oversee the hotel's photoshoots and filming requests. Monitor media mentions and maintaining a library of hotel clippings. Conduct media site inspection and hotel tours. Researching and analysing competitors and competitor activity, identifying new opportunities. Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals, hotel amenities, signage, etc. Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities. Manage and develop the hotels' online reputation including microsite, brand website, third party content and online partnership platforms. Manage the hotels' media databases and communicate regularly regarding promotions and events. Assist with the creation and implementation of all hotel and F&B promotional plans. Qualifications Bachelor's degree or equivalent in marketing, mass communication, communications, public relations. Experience in digital marketing, marketing communications, public relations, social media marketing or communications in a 5 -star luxury environment advantageous. Projects professional image at all times through personal presentation and interpersonal skills. Initiates contact and establishes rapport easily. Strong conceptual abilities. Creative and able to turn work around quickly to meet deadlines. Has the ability and willingness to undertake further development. Exceptional people and communication skills. High level of attention to detail. Good organisational and time management skills. Excellent command of written and spoken English. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Hospitality Referrals increase your chances of interviewing at Sofitel Singapore City Centre by 2x Get notified about new Marketing Communications Executive jobs in Singapore. Marketing Communications Executive - Singapore #J-18808-Ljbffr



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