Regional Product Strategist

6 days ago

Singapore beBeeMarketing Full time

Job Title: Regional Product Marketing Manager

Key Responsibilities:

  • Oversee regional marketing activities for selected business units, collaborating closely with BU teams.
  • Work with product managers and commercial marketing managers to identify functional requirements for new capabilities and enhancements that drive product evaluations and support for business partners.
  • Develop and execute pricing strategies in cooperation with BUs, ensuring regional and global price alignment.
  • Define target customers, segments, and product strategies across business units.
  • Conduct regional market analysis to understand trends and requirements.
  • Establish policies and guidelines for product promotion, marketing, and pricing activities.
  • Define and execute product promotion and design win programs.
  • Support sales teams with appropriate collateral for design-ins.
  • Jointly work with Marcom and product teams on organizing global trade shows and exhibitions.

Requirements:

  • A degree in Electronics or Electrical Engineering, or a related field.
  • At least 5 years of semiconductor experience, preferably in a marketing function or product management role.
  • Good knowledge of pricing strategies, customer pricing negotiations, and product portfolio management.
  • Prior experience with Power Discrete products, especially Power MOSFET, THYRISTOR, DIODE, and IGBT, is advantageous.
  • Natural leadership skills and the ability to work collaboratively with all teams within the company.
  • Advanced soft skills, intercultural competencies, and enthusiasm to navigate between customers, internal stakeholders, and management.
  • Excellent written and verbal communication skills in English, and fluency in Chinese is a strong plus.
  • Ability to drive cross-functional and cross-regional activities and coordinate with business partners.

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