Performance Marketing Creative Strategist

1 week ago

Singapore Crafti Collective Full time

We’re looking for a data-driven Performance Marketing Creative Strategist (Meta/TikTok) who wants to make a real impact on a fast-growing wellness brand. This role is for a strategic marketer who understands logic, persuasion and content strategy for direct-response sales. You will own the creation and performance of our Meta and/or TikTok ads and guide each project from ideation to final video, while coordinating with videographers and content creators. Who this role is NOT for: This is not a role for someone who views ad creatives as a purely creative role, or a matter of “trial and error” alone. Do not apply if: You make decisions based on “gut feel” or what’s “trending”, without reference to performance data. You see ad creation as purely a creative/artistic process, without grounding in sales psychology. You are uncomfortable with structured data analysis, and performance metrics. Who it’s for? You’ll thrive here if: you understand the logical flow of selling – how to build attention, interest, desire and action in a short-form video. you are systematic and process-driven, iterating creatives based on performance data. you can manage multiple ad projects, working with creators and videographers to get the final videos done. you understand how to analyse Meta/Tiktok ad statistics (ROAS, CTR, CAC) and can explain why one ad outperformed another. you are excited to learn, grow, and eventually lead a team as the company scales 80%+ year on year What You’ll Do: Reporting to the CEO, you’ll be responsible for: Ownership of the Ad Pipeline – build and maintain a steady flow of new ads, ensuring there are always structured tests running and new winning creatives ready to scale Selling & Storytelling – apply direct-response marketing principles to ad creation, ensuring a logical flow that drives attention, builds desire, and converts into sales Creator Management – liaise with content creators in Australia and the US, and provide clear structure and briefs for them Data-Driven Decision Making – analyse results, and iterate creatives based on results to continuously improve performance Project Management & Execution – manage end-to-end process for script → filming → edit → launch and coordinate with relevant parties to ensure that the projects move forward Team Coordination – work with content, design, and product teams to create high-quality campaigns on time. Multi-Geography Execution – adapt campaigns for different markets (US, SG, etc.) while keeping brand voice consistent. What We’re Looking For: 3+ years of experience in direct response eCommerce marketing Strong grasp of direct-response advertising and how to structure ads for conversions. Excellent project management and organisational skills. Strong analytical ability Strong communication skills to coordinate with multiple content creators Proactive, detail-oriented & excited to grow alongside a fast-scaling company Details: This is a full-time hybrid role based in Singapore. Remuneration: ~5-6k SGD per month (may vary based on experience)Commitment: Full-time (Monday to Friday, 9.30am to 6.30pm)#J-18808-Ljbffr

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