Performance Marketing Strategist

4 days ago

Singapore OOm Pte Ltd Full time

Performance Marketing Strategist (REMOTE)Team: Performance Marketing Reports to: Performance Marketing Lead Location: Remote (follow Singapore working hours)Type: Full-time Core Responsibility This is a hands‐on strategist role where you’ll plan, build, and optimise campaigns end‐to‐end while owning funnel performance and test roadmaps. You’ll manage campaign setup, tracking, daily monitoring, and optimisation — while also driving strategy through insights, ideas, and recommendations that fuel performance growth. Key Responsibilities: Convert business goals into actionable paid media strategies across Google (Search, PMAX, YouTube, Display), Meta, TikTok Ads, and LinkedIn Ads Design scalable campaign architectures: naming conventions, budget splits, funnel stage mapping Build structured test ladders (offers, hooks, creatives, audiences, bidding strategies)Own campaign setup and builds across Google, Meta, TikTok, and LinkedIn Implement tracking: GTM containers, GA4 events, UTM frameworks, and conversion validation Run structured tests with documented hypotheses, results, and decisions Suggest creative iterations: new hooks/angles, asset rotations, fatigue tracking Measurement & Reporting Validate tracking and funnel attribution weekly Maintain internal dashboards (Sheets / Looker Studio)Prepare weekly insight updates: wins, blockers, and next actions Deliver monthly funnel performance reviews with optimisation and test outcomes Propose campaign improvements, test angles, creative iterations, and growth experiments Work with ARC and Design teams to align creatives and IVCs to funnel goals Update playbooks and SOPs with new learnings KPIs You Own: Funnel Performance: CPL, CPA, CVR, ROAS Channel Health: CTR, CPC, Impression Share, Frequency, creative fatigue cycles Process: Campaign build accuracy, tracking hygiene, experiments shipped/month Delivery: Timely reports and consistently actionable insights Must-Have Skills: 2–4 years of agency‐side performance marketing experience (non‐negotiable)Hands‐on expertise with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads Proficiency in GTM & GA4 event setup, UTM frameworks, and funnel attribution basics Mastery of campaign structures: naming, negatives, placements, audiences, budgets Strong written communication skills for insights and reporting Advanced Excel/Google Sheets (pivots, lookups, queries)Nice‐to‐Have: Looker Studio dashboards, SQL/BigQuery basics, or workflow automation (n8n)CRO knowledge: landing page testing, Hotjar/Clarity, WhatsApp lead flows Regional market knowledge (SEA)Tooling Stack: Ads Platforms: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads Analytics & Tracking: GA4, GTM, Looker Studio Productivity: Sheets, Slides, Docs Research: Semrush/Ahrefs, Meta Ad Library Eligibility & Experience: 2–4 years of hands‐on, execution‐heavy performance marketing experience in an agency Proven track record in building and optimising campaigns across Google, Meta, TikTok, and LinkedIn Ads Be careful - Don’t provide your

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