Director, CTV Media Planning and Campaign Optimization Analyst

Director, CTV Media Planning and Campaign Optimization Analyst
Director, CTV Media Planning and Campaign Optimization Analyst
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Director, CTV Media Planning Research and Campaign Optimization Analyst
Employment Type:
Full-Time
Location:
Remote, Singapore
Pixalate Is An Online Trust And Safety Platform That Protects Businesses, Consumers And Children From Deceptive, Fraudulent And Non-compliant Mobile, CTV Apps And Websites. Our Software And Data Have Been Used To Unearth Multiple High Profile Criminal And Illegal Surveillance Cases Including
Gizmodo: An iCloud Feature Is Enabling a $65 Million Scam, New Research Says
Adweek: A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
Washington Post: Your kids’ apps are spying on them
Pro Publica: Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire
ABC7 News: The State of Children's Privacy Online
NBC News: How many apps are tracking your children
Our team of lawyers, data scientists, engineers, economists and researchers span globally with presence in California, New York, Washington DC, London and Singapore.
About The Role
We are seeking a Director, CTV Media Planning Research and Campaign Optimization analyst to serve as our subject matter expert on Connected TV supply chain trends, media planning strategies, and campaign optimization.
This newly created role parallels the responsibilities of an equity research analyst in the financial industry, delivering authoritative intelligence that assists our clients with CTV media planning and budget allocation utilizing Pixalate’s data and ratings..
Key Responsibilities
CTV Media Planning & Supply Chain Expertise
Monitor and analyze global CTV supply chain trends and media planning strategies across major platforms including Roku, Amazon Fire TV, Samsung TV Plus, and other CTV app stores
Deep understanding of CTV technical concepts including channels, app stores, bundle IDs, and their impact on campaign performance
Understanding of open ad ecosystem CTV bid requests and responses to identify optimization opportunities
Evaluate CTV inventory quality, pricing transparency, and media planning opportunities
Track weekly and monthly changes in bundle IDs, channels, and app ecosystems worldwide
Develop comprehensive understanding of CTV supply chain dynamics and media buying best practices
Data Analysis & Reporting
Analyze Pixalate's proprietary CTV dataset to identify emerging trends, anomalies, and opportunities
Work closely with product management to further reimagine, refine and QA Pixalate CTV ratings
Create detailed reports and insights on CTV supply chain performance and industry developments
Contribute to the development of the world's first analyst ratings for the CTV advertising ecosystem
Translate complex data findings into clear, actionable business intelligence for both market consumption and client use
Sales & Client Optimization
Develop sales collateral and presentation materials highlighting key CTV insights and industry trends
Support quarterly business reviews (QBRs) with data-driven insights on recent platform changes and market developments
Provide strategic CTV campaign optimization recommendations to clients based on proprietary data analysis
Advise clients on CTV campaign targeting, bidding strategies, and inventory selection using insights from channels, app stores, and bundle ID performance
Analyze open ad ecosystem CTV bid requests and responses to provide actionable optimization guidance
Collaborate with sales teams to deliver actionable media planning guidance that improves campaign performance and ROI
Offer expert consultation on CTV advertising quality, fraud prevention strategies, and media plan optimization
Industry Leadership & Thought Leadership
Present CTV research findings and insights at industry conferences, webinars, and seminars
Lead brown bag sessions and educational workshops for clients and industry stakeholders
Represent Pixalate as the authoritative voice on CTV supply chain intelligence at key industry events
Publish thought leadership content and research reports that establish industry standards
Build relationships with key stakeholders across the CTV ecosystem and media agencies
Required Qualifications
3-5 years of experience specifically in the Connected TV advertising ecosystem
Experience at an ad agency or ad tech company (DSP/SSP) with a focus on CTV media planning and buying
Experience with Nielson and/or Comscore Ratings products
Experience in research analysis, market intelligence, or similar analytical roles (equity research background preferred)
Strong analytical skills with proficiency in data analysis tools and Excel
Deep understanding of CTV advertising ecosystem including channels, app stores, bundle IDs, and their impact on campaign performance
Experience analyzing open ad ecosystem CTV bid requests, responses, and programmatic auction dynamics
Proven track record of presenting complex data and insights to senior executives and industry audiences
Hands-on experience with CTV media planning, campaign optimization, and advertising operations in agency or DSP environments
Excellent written and verbal communication skills
Ability to translate technical concepts into business-friendly insights
Benefits
We focus on doing things differently and challenge each other to be the best we can be.
Monthly internet reimbursement
Casual, remote work environment
Hybrid, flexible hours
Opportunity for advancement
Fun annual team events
Being part of a high performing team that wants to win and have fun doing it
Extremely competitive compensation
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Business Development and Sales
Industries Technology, Information and Internet
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