Regional Digital Marketing Manager
2 weeks ago
Our client is a global sports organisation with a strong presence in APAC.
about the job
They are looking to hire a Digital Marketing Manager to lead the digital marketing strategies for sporting events in ASEAN. You will manage all digital content, working to drive growth in sports followers and fan engagement, while executing SEO, website management, digital campaigns, and performance marketing across all digital platforms. Key responsibilities include:
- Develop and execute digital strategies to meet business goals and boost user engagement across various platforms. This includes overseeing campaigns, managing websites, and optimizing for search and performance.
- Drive audience growth and engagement through content management, SEO optimization, and a data-driven approach to email marketing and CRM.
- Analyze campaign performance, track KPIs, and report on key insights to inform strategic decisions and optimize digital revenue and sponsorship fulfillment.
- Collaborate with external agencies to ensure successful implementation and execution of digital marketing initiatives.
- Bachelor's Degree from a recognised institution is highly preferred.
- Proven experience in digital marketing, preferably in the sports, entertainment or sports-related industry (such as sports apparel).
- Regional digital marketing experience with strong understanding of ASEAN countries
- Expertise in SEO, social media, email marketing, performance marketing, and CRM systems.
- Strong experience in website management, including design, layout, hyperlinks etc.
- Passion and strong interest in sports is a strong added advantage
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