Senior Public Relations Specialist
7 days ago
Direct message the job poster from Longbridge Singapore About Us Longbridge is a fast-growing online brokerage platform on a mission to make investing smarter, simpler, and more accessible for everyone. As we expand into the U.S. market, we're building a dynamic team to connect with new audiences through strategic partnerships, creative campaigns, and influencer collaborations. Role Overview We are looking for a strategic and detail-oriented PR Specialist / Senior PR Specialist to strengthen our brand's public image and media presence. In this role, you will lead and support the execution of public relations activities, including media outreach, press material distribution, crisis communication, award submissions, and brand asset management. Your efforts will be critical in shaping public perception and enhancing brand visibility across various platforms. Key Responsibilities Media Relations & PR Content Distribution: Build and maintain strong relationships with journalists, editors, and media outlets. Develop and distribute press releases, media advisories, and thought leadership content. Pitch story ideas and secure media coverage that aligns with brand messaging. Track media coverage and provide detailed reports and insights. Crisis Communication Support: Support the creation and implementation of crisis communication plans. Draft holding statements, FAQs, and media responses under guidance. Monitor public sentiment and media narratives to inform response strategies. Award Submissions & Recognition Initiatives: Research and identify award opportunities relevant to the company's goals. Lead or support the preparation and submission of award entries. Manage timelines and coordinate cross-functional input for submissions. Brand & Communication Materials Management: Maintain and update core brand communication tools, including media kits, executive bios, and company fact sheets. Ensure all public-facing materials are consistent with brand tone, style, and messaging. Collaborate with design and content teams to keep assets up-to-date and aligned with current campaigns. Qualifications & Skills Bachelor's degree in Public Relations, Communications, Journalism, or a related field. 3–6 years of relevant experience in public relations, media, or corporate communications. Demonstrated success in securing media coverage and managing press outreach. Excellent written, verbal, and interpersonal communication skills. Strong project management skills and the ability to handle multiple priorities. Experience in handling sensitive communications and crisis scenarios. Familiarity with PR tools such as Cision, Farseer, or similar platforms. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Technology, Information and Media and Financial Services We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
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