Private Advertiser | Marketing Manager/Asst Marketing Manager

2 days ago


Singapore Private Advertiser Full time

An established international retailer with presence in many parts of the world is looking for a driven marketeer with strong leadership skills who'shighly adaptable, able to thrive in a fast-paced environment, and demonstrate a passion for innovation, ensuring the retailer stays ahead of the competition in a constantly evolving marketplace.
Responsibilities:
Conceptualise, develop and implement advertising and promotional ideas.
Brainstorm new and innovative marketing and promotion ideas.
Develop and implement integrated marketing communications plan (digital and traditional) and digital marketing campaigns for the chain store as well as individual business unit to help propel the business forward.
Ensure timely briefing, production and execution of all advertisings and promotions, and all above and below the line campaigns including in-stores marketing collaterals.
Manage digital campaign budgets and oversee the social media platforms.
Manage and work closely with creative and digital agencies on media buy and branding/tactical content to reach company’s objectives and ensure campaigns are effectively and efficiently optimised.
Manage and execute the Marketing Calendar and day to day in-house production activities and deadlines.
Collaborate with cross-functional teams including merchandising, operations, IT to create and cascade marketing initiatives in a timely orderly manner.
Work with event organisers to create and execute events.
Evaluate effectiveness of promotions and potential advertising opportunities.
Prepare accurate reports on our marketing campaign’s overall performance.
Negotiate with agencies, suppliers and media partners.
Manage PR/press release and collaboration with joint promotion partners.
Oversee and manage all contests, giveaways.
Requirements:
Degree in Business, Marketing, Mass Communications or equivalent.
A minimum of 2 years managerial experience is required for full fledge managerial role.
Good experience in digital marketing.
Meticulous and creative with strong conceptualisation skill.
Strong analytical skills.
Excellent communication skills and a good team player.
Some experience in art direction will be good.
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