Senior manager marketing communications

2 weeks ago


Singapore Grand Copthorne Waterfront Hotel Singapore Full time

The senior manager for Marketing & Communications role is focused on building and executing strategies to promote our hotel. This position requires a deep understanding of the hospitality industry along with expertise in various forms of marketing. He/she is responsible to drive media and communications objectives, manage content marketing strategy and other communications, media and public relations initiatives.
Key responsibilities
To develop and manage a comprehensive marketing and communications strategy, with relevant content to engage the appropriate target audiences in order to grow brand awareness, share of mind and generate revenue for the hotel.
Conduct market research to identify customer needs, market trends, and competitor strategies.
Oversee branding efforts to ensure a consistent and positive image of the hotel.
Manage online marketing initiatives, including SEO, SEM, social media, and email campaigns to increase fan base and engagement.
Oversee traditional advertising efforts such as print, radio, and television ads.
To develop and maintain close working relationships with stakeholders, key media partners (online and offline) in order to maximize media coverage and exposure for the hotel.
Collaborate with the sales team to create promotional materials and campaigns aimed at key customer segments.
Develop and manage the marketing budget, ensuring ROI and revenue goals are met.
To lead, mentor and manage team members to meet key performance objectives
Use analytics tools to monitor campaign performance and make data-driven decisions.
Oversee or coordinate events that promote the hotel, such as press events, conferences, and local community events.
To develop and manage execution of media plan through all relevant channels and partners
To manage strategic alliances and partnership programs to meet key objectives.
To provide guidance and direction to hotel on how they manage their media, communications and partnership marketing strategy.
Key areas of focus
Marketing Communications
Communicate the story of the hotel across all channels
Press Release write up
Support hotel’s group in planning and execution of marketing communications initiatives
Public Relations
Manage media relations (offline and online), media invitation, media kit and media interviews
Develop content to be communicated to target audiences through the appropriate media
Develop public relations & Marcom plan, campaigns, calendar, collaborations, cost
Increase media exposure and value for the brand and the hotel
Strategic Alliances
Develop and manage key alliances
Monitor and review performance
Social Media/Influencer Marketing
Develop relevant content, set up platforms
Create engaging campaigns, content development, community management, Digital public relations campaign and social media takeover
Support hotel social media strategies
Partnership
Public relations value compilation and report
Reviews and campaigns
Ideal requirements:
Extensive experience in marketing, preferably in the hospitality or service industry.
Strong leadership and organizational skills.
Proficiency in digital marketing and analytics tools.
Exceptional communication and negotiation skills.
Keen attention to detail with experience in executing strategic initiatives
Demonstrated ability to establish and maintain relationship with media contacts
Creative thinker, with track record for innovative content and campaign creation
Demonstrated skills and comfort in proactively building relationships with top tier partners, and in successfully positioning subject matter with the media to achieve national recognition#J-18808-Ljbffr



  • Singapore RSVP Singapore The Organisation Of Senior Volunteers Full time

    The Role As our digital marketing and social media associate, you will be pivotal in driving our organisation's online presence and engagement. You will be responsible for ideating, creating, and managing compelling content across various digital platforms, including Facebook, Linked In, Instagram, You Tube, website, and more. Key Responsibilities ·...


  • Singapore RSVP Singapore The Organisation of Senior Volunteers Full time

    Roles & ResponsibilitiesThe RoleAs our digital marketing and social media associate, you will be pivotal in driving our organisation's online presence and engagement. You will be responsible for ideating, creating, and managing compelling content across various digital platforms, including Facebook, LinkedIn, Instagram, YouTube, website, and more.Key...


  • Singapore Pembroke Communications Full time

    Senior Vice President, Strategy & Communications – Singapore The Opportunity Teneo is looking for a talented and driven Senior Vice President with a passion for strategic communications to join our Strategy and Communications team in Singapore. Teneo’s Strategy and Communications offering provides integrated communications and investor relations/capital...


  • Singapore Pembroke Communications Full time

    Senior Vice President, Strategy & Communications – Singapore The Opportunity Teneo is looking for a talented and driven Senior Vice President with a passion for strategic communications to join our Strategy and Communications team in Singapore. Teneo’s Strategy and Communications offering provides integrated communications and investor relations/capital...


  • Singapore PRecious Communications Pte. Ltd. Full time

    At PRecious Communications Pte. Ltd., we are seeking a highly skilled and experienced Senior Communications Strategist to join our team.About the Role:We offer a competitive salary of SGD 80,000 - 100,000 per annum, depending on experience.Job Description:Develop and implement comprehensive communications strategies for clients across various...

  • Senior sales manager

    1 month ago


    Singapore PARK Senior Villas Chandler Full time

    We are looking for Senior Sales Managers for our client in Singapore! Our Client is a leading technology events company, specializing in organizing and delivering world-class conferences, exhibitions, and networking events. Their mission is to connect industry professionals, innovators, and thought leaders, facilitating knowledge exchange and business...


  • Singapore SASCO SENIOR CITIZENS' HOME Full time

    Job OverviewSASCO Senior Citizens' Home seeks a highly skilled Community Engagement Manager to join our team. The successful candidate will be responsible for managing volunteers and stakeholders, coordinating programs and events, and supporting the Community Engagement department with various tasks.Key Responsibilities:Coordinate volunteer activities and...

  • Senior sales manager

    2 weeks ago


    Singapore PARK Senior Villas Chandler Full time

    We are looking for Senior Sales Managers for our client in Singapore!Our Client is a leading technology events company, specializing in organizing and delivering world-class conferences, exhibitions, and networking events. Their mission is to connect industry professionals, innovators, and thought leaders, facilitating knowledge exchange and business growth...


  • Singapore Arrow Marketing Full time

    We are seeking a Marketing Junior to join our team at Arrow Marketing.This is an exciting opportunity for a hardworking individual to develop their communication skills, build leadership capabilities, and increase brand awareness for our clients through face-to-face marketing.The ideal candidate will be passionate about learning and growing with our company....


  • Singapore THUNDER MARKETING & COMMUNICATIONS ASIA PTE. LTD. Full time

    Job OverviewWe are seeking a highly skilled and motivated Corporate Communications Coordinator to join our team at THUNDER MARKETING & COMMUNICATIONS ASIA PTE. LTD.


  • Singapore RSVP Singapore The Organisation of Senior Volunteers Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Associate to join our team at RSVP Singapore The Organisation of Senior Volunteers. As a key member of our digital marketing team, you will be responsible for driving our online presence and engagement.About UsRSVP Singapore is a leading organisation that empowers seniors through community outreach...


  • Singapore BANYAN TREE MARKETING GROUP PTE. LTD. Full time

    Roles & ResponsibilitiesOverviewBanyan Group is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of...


  • Singapore Grand Copthorne Waterfront Hotel Singapore Full time

    The senior manager for Marketing & Communications role is focused on building and executing strategies to promote our hotel. This position requires a deep understanding of the hospitality industry along with expertise in various forms of marketing. He/she is responsible to drive media and communications objectives, manage content marketing strategy and...


  • Singapore Marketing Tip Full time

    OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa. Who We Are At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to...

  • Marketing manager

    3 weeks ago


    Singapore GOWRI'S GLOBAL MARKETING PTE. LTD. Full time

    Marketing Manager Roles & Responsibilities: Oversee all marketing campaigns for their company or department Implement strategy Promote a business, product, or service Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones Represent the marketing team to cross-functional groups including product...

  • Senior manager

    4 weeks ago


    Singapore C&W SERVICES Full time

    What you will be doing: Develop and implement comprehensive marketing strategies to propel the growth of Singapore business and meet business priorities. Collaborate with key stakeholders and partners (agencies & industry bodies) to deliver effective marketing initiatives. Lead Public Relations efforts to enhance the company's reputation and manage...

  • Consultant, strategy

    3 weeks ago


    Singapore Pembroke Communications Full time

    Consultant, Strategy and Communications - Singapore The Opportunity As Teneo continues to grow its operations in Asia-Pacific, we are looking for a high calibre candidate to join our dynamic and professional Strategy and Communications team as a Consultant based in the firm's Singapore office. As a Consultant, you will be responsible for providing the...


  • Singapore PRecious Communications Pte. Ltd. Full time

    The Technology Practice at PRecious Communications Pte. Ltd. is seeking a bold, strategic thinker to lead transformative campaigns across the APAC region. As an Associate Director, you will spearhead our technology-focused efforts, driving impactful results for top-tier B2B clients.Your Key Responsibilities:Develop and execute PR, brand, and digital...


  • Singapore SHEIN STAR PTE. LTD. Full time

    Job Duties: Responsible for planning, developing, executing marketing and corporate communication events and campaigns that drive brand awareness and profitability for the company. Actively contribute to the development of customer lifecycle activity planning in the areas of acquisition, engagement, and retention. Analyze market trends and consumer insights...


  • Singapore NIPPON EXPRESS (SOUTH ASIA & OCEANIA) PTE. LTD. Full time

    Estimate Salary: $80,000 - $110,000 per yearJob DescriptionNIPPON EXPRESS (SOUTH ASIA & OCEANIA) PTE. LTD. is seeking an experienced Senior Marketing and Communications Specialist to join our team.About the RoleWe are looking for a highly skilled marketing professional with a strong background in sales enablement, CRM, and internal communications.The ideal...