Director of Product

Get AI-powered advice on this job and more exclusive features.

HipVan, is seeking a Director of Product to lead the next chapter of our growth journey. This role sits at the intersection of commerce, content, and community — building out Communa, our content-led, community-first growth engine and scaling HipVan’s e-commerce platform. The Director will set the vision for product-led growth across both businesses, driving experimentation, customer engagement, and unit economics. This is a senior leadership position that combines strategic foresight with hands-on execution, and requires deep experience in growth, product, and cross-functional leadership. You will work closely with the CEO and CFO to help shape the next generational social commerce platform in the home & living space.

Overview

HipVan is seeking a Director of Product to lead the next chapter of growth, building out Communa and scaling HipVan’s e-commerce platform. The Director will set the vision for product-led growth across both businesses, driving experimentation, customer engagement, and unit economics. This is a senior leadership role that combines strategic foresight with hands-on execution, and requires deep experience in growth, product, and cross-functional leadership.

Responsibilities

• Build the content–commerce bridge (Communa) : Develop and grow Communa as a platform that connects authentic content, community engagement, and shoppable experiences, driving both traffic and conversions for HipVan.
• Own and drive the product vision across HipVan and Communa : Define and execute a unified product-led strategy that leverages commerce, content, and community for scale and strong unit economics.
• Lead cross-functional experimentation : Establish a culture of rapid testing and iteration across both businesses, optimizing the entire funnel (acquisition, engagement, retention, monetization, referrals).
• Customer empathy and market foresight : Translate deep understanding of customers and emerging digital behavior into scalable strategies that combine shopping, storytelling, and social engagement .
• Scale growth systems : Implement frameworks, data pipelines, and playbooks to institutionalize growth experimentation across teams.
• Analytics and insights leadership : Champion data-driven decision-making, building the systems to measure and track the impact of growth initiatives across e-commerce and content.
• Build and mentor a high-performing product and growth team : Coach, and lead PMs and analysts, instilling structured growth practices and ownership of initiatives.

Requirements

• 8+ years of experience in Product Management, Growth, Strategy, or related roles, preferably with at least 2+ years in leadership .
• Proven track record of scaling consumer internet platforms (e-commerce, marketplaces, social or content/community products).
• Strong understanding of product management and growth frameworks and how to adapt them for content + commerce ecosystems .
• Experienced in building content/community-led growth loops , ideally with exposure to SEO, UGC, influencer/creator ecosystems, and engagement platforms.
• Passion for blending user research, design, and commerce into differentiated customer experiences.
• Strong data and analytics capability , able to dive deep into metrics and translate insights into strategy and action.
• Entrepreneurial and resourceful , with the ability to operate in ambiguity and scale scrappy ideas into structured, high-impact initiatives.
• Excellent leadership and stakeholder management skills , with experience aligning senior executives and large cross-functional teams.
• Collaborative team player who balances strategic leadership with hands-on execution, with a focus on delivering results