Sales Merchandiser
12 hours ago
singapore
CULINA PTE. LTD.
Full-time
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Company Overview Culina, part of COMO Group since 2012, is a leading food and beverage distributor in Singapore, specializing in premium meats, seafood, wines, and gourmet produce. We supply hotels, restaurants, retail stores, and supermarkets with quality products sourced globally.
Job Summary The Sales Merchandiser recommends and takes sales orders, replenishes stocks, and builds strong relationships with retail outlet staff. They execute product distribution and sales programs to meet monthly targets, recruit promoters, attend meetings, and support promotions and events.
Responsibilities
Visit assigned Supermarket/Minimart outlets daily to provide excellent service and build customer rapport to secure product orders
Merchandize agency products, ensuring core SKUs are stocked according to market share or planogram in home bays, chillers, and secondary displays
Coordinate with internal and external teams to manage product ordering efficiently
Set up promotional displays promptly and update POS and pricing materials in designated promo areas
Monitor sales and apply FIFO methods to maintain product freshness and minimize near-expiry stock returns
Report regularly on sales performance, store and display issues, and competitor activities to Sales Representatives
Assist Management Team with distribution audits and perform ad hoc duties as needed
Support promotion and event setups when required
Deliver excellent service to assigned accounts and maintain goodwill with store-level customers
Collect and relay market feedback to relevant teams
Required competencies and certifications
Able to work on alternate Saturdays (5.25 days)
Preferred competencies and qualifications
Minimum 'O' or 'N' level certification
At least 1 year of experience in the F&B industry
Background in Merchandising, Sales, or related fields preferred
Job Summary The Sales Merchandiser recommends and takes sales orders, replenishes stocks, and builds strong relationships with retail outlet staff. They execute product distribution and sales programs to meet monthly targets, recruit promoters, attend meetings, and support promotions and events.
Responsibilities
Visit assigned Supermarket/Minimart outlets daily to provide excellent service and build customer rapport to secure product orders
Merchandize agency products, ensuring core SKUs are stocked according to market share or planogram in home bays, chillers, and secondary displays
Coordinate with internal and external teams to manage product ordering efficiently
Set up promotional displays promptly and update POS and pricing materials in designated promo areas
Monitor sales and apply FIFO methods to maintain product freshness and minimize near-expiry stock returns
Report regularly on sales performance, store and display issues, and competitor activities to Sales Representatives
Assist Management Team with distribution audits and perform ad hoc duties as needed
Support promotion and event setups when required
Deliver excellent service to assigned accounts and maintain goodwill with store-level customers
Collect and relay market feedback to relevant teams
Required competencies and certifications
Able to work on alternate Saturdays (5.25 days)
Preferred competencies and qualifications
Minimum 'O' or 'N' level certification
At least 1 year of experience in the F&B industry
Background in Merchandising, Sales, or related fields preferred