Brand Manager

Join to apply for the Brand Manager role at Singapore University of Social Sciences (SUSS)Who We Are As Singapore's first institute for lifelong learning, the Singapore University of Social Sciences (SUSS) champions inclusivity to bring education to all and ensures that everyone is given equal opportunities to develop to their fullest potential in our diverse learning environment. We advocate for these values for our people and believe everyone should have equal opportunities to develop in their careers. Embark on an exciting lifelong journey with us in making a positive difference in your career and serving our society. For more information on Singapore University of Social Sciences, please visit About The Role As part of the Communications & Marketing team, this role partners closely with the Head of Marketing to strengthen SUSS' brand and marketing efforts. You will lead and execute omnichannel brand and communications strategies that bring our Dream, Dare, Do ethos to life — inspiring lifelong learners, amplifying our distinct voice and driving brand resonance across local and regional markets. This role is pivotal in shaping SUSS' evolving brand narrative through thoughtful campaigns, sound brand governance and collaborative stakeholder engagement. We're looking for someone who dreams boldly, dares to challenge the status quo and does what it takes to turn strategy into impact. If you are a proactive, creative storyteller who thrives in a fast‐paced, evolving environment, this role offers a front‐row seat in SUSS' brand building journey. You will have opportunities to craft integrated campaigns, develop engaging brand touchpoints and support our expansion into regional markets — from strategy and messaging to activation and performance. You should be an effective communicator with a flair for campaign ideation, writing and execution. Experience in brand development, creative production and agency collaboration will be an advantage. Strong judgement, attention to detail and the ability to bring strategic thinking to creative work will be valued as we continue to elevate our presence and profile. Job Description Brand Campaign Development & Execution Work with Head (Marketing) to lead brand campaigns and drive the brand strategy across Singapore and regional markets in alignment with university goals. Partner with internal and external stakeholders to conceptualise and deliver impactful, insight‐driven campaigns across paid and owned channels. Brand Performance & Reporting Work with Head (Marketing) to roll out framework to track brand performance. Track and report KPIs for brand campaigns and outreach performance. Conduct periodic brand perception surveys to measure effectiveness of brand outreach in regional contexts. Brand Management & Governance Manage the brand architecture and alignment across all touchpoints including facilities branding for the campus. Maintain and update the brand guide and brand & marketing playbook, and ensure adherence to brand guidelines across departments. Job Requirements Education Bachelor's Degree or above in Marketing, Communications, Business, Social Science or related fields. Experience Minimum 5 years of experience in integrated brand or marketing roles. Prior experience in regional branding or international marketing is preferred. Proven ability to manage end‐to‐end campaigns and multiple stakeholders independently. Skills & Competencies Strong conceptual and strategic thinking skills and ability to manage multiple projects, priorities, schedules and deliverables. Self‐starter and strong collaborator with good interpersonal skills. Understanding of brand principles, martech and best practices, keeping up with the latest branding and marketing trends, and applying insights to campaign work. Excellent writing, editing and verbal communication. Proficient in analytics, AI and office collaborative tools (e.g. Google Analytics, ChatGPT, Microsoft365). What We Offer At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful careerBesides That, You Will Also Get Competitive Pay Package Hybrid Work Arrangement (Subject to Job Role)Medical Benefits Flex Benefits Family Care Leaves Volunteer Service Leaves Wellness & Recreation Activities Lifelong Learning Opportunities Career Development Opportunities through Internal Job Postings and Transfers Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Singapore University of Social Sciences (SUSS) by 2x. #J-18808-Ljbffr