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VP, Business
2 weeks ago
VP, Business & Product Communications, Asia Pacific
The Asia Pacific (AP) Corporate Communication function plays a critical role in driving Visa's business growth by advancing and protecting Visa's reputation in the region. The function focuses on storytelling, thought leadership and content development that supports revenue growth across Visa's growth pillars.
What a VP, Business & Product Communications does at Visa:
Set strategic direction for all external business and product related communications in Asia Pacific by creating clear priorities for and aligning resources accordingly.
Lead and execute strategic, proactive and reactive communication programs for the AP region that aligns with Visa's business objectives, global communications efforts and positions Visa as an innovative technology company driving economic growth among Asia Pacific clients, employees, regulators, consumers and other influencers.
Communicate the value of Visa and our role in helping shape the future of payments and commerce by defining and executing a proactive thought leadership platform for Asia Pacific, through using a diverse set of programs that includes external media relations (including traditional, digital, and social), client engagements and events, industry speaking engagements, content and campaigns. Manage and build Visa's reputation through effective issues and crisis management.
Work across the organization, and across the communications function, to ensure the company's Asia Pacific messaging, positioning, and narratives are consistent for all audiences and continuously evolving to remain relevant for the business.
Act as the key thought partner for Visa's business functions and proactively partner with business stakeholders to define, develop and deliver content and campaigns that will position Visa strongly in each business segment and audience group.
Ensure a culture of cooperation and relationship building at every level of the organization; build and continually revisit organizational structures that best support a culture of collaboration.
Oversee the strategic approach for Visa's content development and channels in the AP region, working in partnership across AP Communications including market teams, Global Communications and business partners.
Manage strategy and content for marquee client engagement events.
Provide in-depth, one-on-one coaching to enable others to achieve excellence in their performance and maximize their potential; recognize and reward leaders who are effective coaches and create an environment where accountability is expected and valued.
Establish a goal-oriented culture and continually raise the bar for organizational achievement by ensuring all programs have clear goals, metrics, and a measurement approach that fosters continuous improvement and return on investment.
Why this is important to Visa
The Asia Pacific region is one of Visa's fastest-growing regions, with a rapidly evolving complex digital payments landscape and high competition from local and global fintechs. This role articulates Visa's value proposition to clients, partners, and regulators, supporting business development and market share growth through amplifying thought leadership, solutions, and new product launches to key audiences. It also navigates complex regulatory environments, ensures messaging is tailored to local markets, and engages stakeholders such as media, regulators, and partners—altogether strengthening Visa's market position and supporting its long-term success in AP.
What you will need:
A minimum of 15 years of experience within the broader payments industry, or adjacent sectors where technology (digital / e and m-commerce) feature strongly.
Track record of building and leading strategic communications programs that drive measurable business results using multiple channels including digital.
Recognized as an industry thought leader based on tenure, expertise and a track record of success.
Outstanding people leader with a track record of building high performing teams through coaching, a commitment to developing talent and building a strong succession pipeline.
Strong business acumen with the ability to translate company strategy and financial performance into clear and concise messages that engage target audiences.
The ability to balance between day-to-day high level functional execution and development of the strategic direction.
Intellectual curiosity and passion for continuous learning and building deep knowledge of the business, market and products.
Demonstrated ability to communicate messages through stories in a compelling, visual manner.
Passionate and knowledgeable about digital and social channels.
Track record of building strong relationships, trust and confidence with senior leaders, as well as with prominent influencers and stakeholders, including the media.
Exceptional written, verbal, and presentation skills as well as strong interpersonal skills.
Experience managing & advising executives during times of stress/crisis.
Crisis preparation and crisis management skills.
Creative mindset with ability to generate results with out-of-the-box thinking that pushes the team and the organization.
Financial and budgeting skills.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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