National Library Board | SO Talent Attraction
3 days ago
What the role is:
The Officer is primarily responsible for spearheading the creation and dissemination of the organisation's employer brand narrative across multiple channels to build a compelling image as a top employer. The officer will need to work closely with digital content creators and media partners, strategically leverage media, digital platforms, and creative content to captivate potential candidates' interest, drive engagement, and support the organisation's recruitment objectives. The officer will be pivotal in ensuring the organisation attracts and hires the best talent while growing a strong talent pipeline. The officer will develop and execute strategies to market and advertise a career with SCDF, through the organisation's media platforms (e.g. Instagram, Corporate website, , LinkedIn).
What you will be working on:
Conduct and manage the full life cycle for SCDF HUS & Civilian publicity and marketing strategy that are aligned with overall organisation recruitment needs/goals, with vendors and creatives.
Update and monitor recruitment statistics for proper analysis and planning of advertising and marketing activities.
Oversee content creation with digital content publishers and expand the organisation's online recruitment platforms (e.g. Instagram, Corporate website, , LinkedIn).
Ensure timely submission of reports to approving authority to facilitate timely decision making.
Engage multiple stakeholders.
What we are looking for:
A bachelor's degree or higher in a relevant field, such as communication, marketing, or media.
Candidates with a minimum of 2 proven years of experience in a marketing or multimedia-related role will be preferred.
Excellent communication, presentation, and interpersonal skills, with the ability to be mobile, network, articulate and market SCDF’s career information and initiatives to various audiences.
Proficiency in data analysis through the use of Microsoft Office and other software.
Ability to handle multiple projects and work efficiently in a fast-paced environment.
About MHA - Singapore Civil Defence Force (SCDF):
The Singapore Civil Defence Force (SCDF) is a uniformed organisation under the purview of the Ministry of Home Affairs. The main role of SCDF is to provide fire-fighting, rescue and emergency ambulance services; mitigating hazardous materials incidents, as well as formulate, implement and enforce regulations on fire safety and civil defence shelter matters. In 1982, the National Civil Defence Plan was launched which spearheaded the emergency preparedness for the nation. With the enactment of the Civil Defence Act in 1986, the SCDF was established as an independent organisation under the Ministry of Home Affairs (MHA). In the same year, the Hotel New World collapse paved the way for joint operations between the SCDF and Singapore Fire Service (SFS). Due to the similarity in roles and functions, the SCDF and SFS were formally integrated on 15 April 1989. Over the years, the SCDF has improved its life-saving operations through innovations and programmes to enhance her fire-fighting, rescue capabilities and public education plans. The Light Fire Attack Vehicle (The Red Rhino) and Tracked Fire-Fighting Vehicle are some of the customized solutions which the force has developed to increase its operational capabilities. The SCDF also actively engages the local community through its wide-ranging public educational programmes and community-based activities to enhance the resilience and emergency preparedness of the civilian population. Today, the Force is recognised by the population as a professional body of well-trained officers and men geared to respond to all types of life-threatening emergencies round-the-clock. An operationally ready SCDF, working hand-in-hand with a prepared and resilient population, helps to ensure that the nation is capable of handling any untoward eventualities.
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