Assistant manager, campaign marketing

2 days ago


Singapore This Is An IT Support Group Full time

Requisition ID:
6730Country:
SGWork Schedule:
Non-Shift Work ScheduleEmployment Type:
PermanentDescription:
An exciting opportunity awaits marketers who thrive on balancing creativity with commercial impactAs part of the i Shop Changi marketing team—the tax and duty-free online platform of Changi Airport—you will take on a multi-faceted role that balances strategic storytelling with sales-driven execution in a business that uniquely blends the global appeal of travel retail with the agility of e Commerce.In this role, you will helm high-impact anchor campaigns that drive sales growth and customer engagement across core categories—Beauty, Wines & Spirits, Electronics & Lifestyle—while effectively communicating our value proposition. These campaigns will require you to orchestrate multi-channel communications across influencers, paid media, CRM, content marketing, and digital platforms, ensuring a cohesive and compelling presence that attracts, engages, and converts shoppers across both non-travellers and traveller segments.If you love the challenge of hitting sales targets while conceptualising compelling marketing campaigns, enjoy working in a dynamic and collaborative environment, and are eager to partner with stakeholders and agencies to maximize reach and impact, this role is for youJob Descriptions:
Campaign Strategy & Execution
Strategise, develop and implement an accelerated sales & marketing growth strategy targeting non-travellers and traveller segments.
Handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels.
Manage end-to-end campaign execution, overseeing creative development, media planning, asset production, and performance tracking with the support of agencies and stakeholders.
Continually review campaign processes and post-campaign evaluations, identifying new ways to improve the effectiveness and efficiency of future sales campaigns.
Conduct market research and competitor analysis to gain insights into online shopper behavior, understand buyers’ and sellers’ behavior relative to i Shop Changi, and identify opportunities to refine marketing strategies.
Handle content management for anchor campaigns, including website banners, homepage updates, campaign landing pages, e DMs, and social media channels.
Multi-Channel Marketing & Communications
Orchestrate multi-channel marketing initiatives with stakeholders to maximize reach, ensure consistent messaging, and drive sales through influencer management, paid media, CRM (email marketing), and content marketing.
Provide strategic oversight, ensuring seamless integration of creative direction, content messaging, and customer journey to align with campaign objectives.
Sales, Market Insights & Growth Optimisation
Collaborate with merchandising and commercial teams to align marketing efforts with category priorities, revenue targets, and platform growth strategies.
Manage campaigns P&L to drive site profitability.
Partner with the Partnerships team to identify, establish, and expand local strategic partnerships, strengthening anchor campaigns’ offerings and unique selling propositions (USPs) to enhance i Shop Changi’s competitive position.
Requirements:
Minimally 3 years of working experience in brand management, category marketing or in creative agencies.
Relevant industry experience in minimally two out of five of these categories: Beauty, Wines & Spirits, Electronics, and Lifestyle portfolio.
Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth.
Excellent analytical capabilities, and negotiation and communication skills.
Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.
Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment.
Demonstrated ability to take initiative with projects and anticipate issues of concern.
Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices.
Disciplined organizational skills with strong attention to detail.
Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally.
Experience in digital campaign management and a background in e-Commerce will be an advantage.
#J-18808-Ljbffr



  • Singapore Excelsior Marketing Group Full time

    About UsAt Excelsior Marketing Group, we specialize in Events Marketing Campaigns across Singapore.The Role:This is a full-time position for an Event Marketing professional to plan and execute effective marketing strategies for various events.The role involves planning and executing marketing campaigns, sales activities, developing marketing strategies, and...


  • Singapore Trailblazers Marketing Full time

    Tailor your career trajectory by joining Trailblazers Marketing, a pioneering organization that is shaping the future of marketing.About the PositionThis full-time, permanent role offers an unparalleled opportunity to grow professionally and personally, working alongside a talented team of marketing professionals who share your passion for innovation and...


  • Singapore SK Jewellery Group Limited Full time

    Job Summary:We are seeking a Marketing Campaign Manager to join our team at SK Jewellery Group Limited. As a Marketing Campaign Manager, you will be responsible for developing and executing marketing campaigns that drive business growth.You will work closely with our cross-functional teams to understand business objectives and develop targeted marketing...


  • Singapore Fairview International School Full time

    The Marketing Campaigns Manager will play a pivotal role in planning, coordinating, and executing innovative marketing campaigns to drive brand awareness, customer engagement, and sales growth for Ask & Embla products. What You’ll Do: Develop and implement creative marketing and advertising campaigns specifically tailored to the e-commerce jewelry...


  • Singapore AccountStaff Full time

    AccountStaff's Digital Marketing Role: Campaign Execution and StrategyWe're looking for a seasoned Marketing Campaign Manager to lead the development and execution of comprehensive digital marketing campaigns. In this role, you'll oversee campaign planning, strategy, and coordination, working closely with internal teams and external partners to drive...


  • Singapore This Is An IT Support Group Full time

    Job DescriptionWe are seeking a seasoned Marketing Campaign Manager to join our dynamic team at This Is An IT Support Group.About the Role:Develop and execute high-impact marketing campaigns that drive sales growth and customer engagement across core categories.Collaborate with cross-functional teams to align marketing efforts with category priorities,...


  • Singapore JAC Recruitment Pte Ltd Full time

    Key ResponsibilitiesThe Digital Marketing Manager will oversee the development and implementation of comprehensive marketing campaigns.This includes planning and executing digital marketing efforts, such as SEO/SEM, marketing database, email, social media, and display advertising campaigns.Develop and implement digital marketing strategies to enhance brand...


  • Singapore Singapore University of Social Sciences Full time

    Job DescriptionWe are seeking a highly motivated and experienced marketing professional to join our team as a Senior Executive, Partnership and Market Development. The successful candidate will have a proven track record in developing and implementing effective marketing strategies that drive results.The primary function of this role is to manage and execute...


  • Singapore UNAVAILABLE Full time

    As a seasoned marketing professional, you will play a key role in executing global campaigns within the Life Science Group at Bio-Rad. In this position, you'll be responsible for developing comprehensive campaign strategies, including channel selection, audience targeting, and messaging to achieve objectives.Your day-to-day tasks will involve overseeing and...


  • Singapore Thepurplebrick Full time

    Purple Brick is a fast-growing startup seeking a seasoned Digital Marketing Lead to spearhead our marketing efforts. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and achieve client objectives.The ideal candidate will have extensive experience in managing...


  • Singapore FROZEN FOOD COMPANY Full time

    Frozen Food Company is seeking an experienced Marketing Strategist to join our team! As a key member of our marketing department, you will be responsible for driving business growth through effective marketing strategies and tactics.About the Role: The Marketing Strategist will work closely with cross-functional teams to develop and implement multi-channel...


  • Singapore PropNex Limited. Full time

    Digital Marketing Role:We are looking for an experienced Senior / Digital Marketer to join our team at PropNex Limited in Toa Payoh. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive business growth. This role involves managing paid advertising campaigns on social media...


  • Singapore De Taste Full time

    About the JobWe are looking for a talented Marketing Campaign Manager to oversee the development and execution of our marketing campaigns. As a key member of our team, you will be responsible for planning, executing, and optimizing media buying strategies across various platforms.ResponsibilitiesPlan, execute, and optimize media buying strategies across...


  • Singapore GroupM Singapore Pte Ltd Full time

    **Job Summary**We are seeking a highly organized and detail-oriented Marketing Campaign Coordinator to join our team at GroupM Singapore Pte Ltd.This role involves coordinating and executing marketing campaigns across digital media channels, working closely with the account and ops teams to ensure timely and correct campaign setups.As a Marketing Campaign...


  • Singapore TechM Solution Pte. Ltd. Full time

    Develop and execute regional promotional campaign activities to meet global marketing goals and ensure consistent brand identity.Organise and support overseas events, expos, exhibitions, or campaigns.


  • Singapore ALTIUS ORG Full time

    As a Marketing Campaign Specialist at ALTIUS ORG, you will be responsible for leading exciting marketing campaigns and projects, ensuring customer satisfaction, engaging with people, and contributing to a positive working environment. Our company assists our established clients in providing them a one-stop solution to increase their sales revenues and market...


  • Singapore This Is An IT Support Group Full time

    Job Title: Marketing Campaign CoordinatorAbout This Is An IT Support GroupAt This Is An IT Support Group, we value creativity and innovation. We are seeking a highly motivated Marketing Campaign Coordinator to join our team.Job DescriptionThe Marketing Campaign Coordinator will work closely with our marketing team to develop and execute strategic marketing...


  • Singapore igus ASEAN Full time

    We are looking for a Marketing Campaign Manager to join our team at igus ASEAN. In this role, you will be responsible for curating content, engaging on social media, and tracking success. Your tasks will include managing and curating all assets on our YouTube channel, creating engaging posts about igus products, and monitoring key online marketing...


  • Singapore This is an IT support group Full time

    We are seeking an experienced Marketing Campaign Coordinator to join our IT support team. In this role, you will be responsible for coordinating and executing marketing campaigns that meet client objectives while driving business growth. Your excellent organizational skills and attention to detail will be essential in ensuring campaign success.Key...


  • Singapore Singpass Full time

    Brand Marketing Professional:We are looking for a Brand Marketing Professional to join our Integrated Marketing team. As a Senior Associate/Manager, you will be responsible for overseeing various campaigns and creating awareness about Singapore amongst international businesses and talent.Key responsibilities include:Developing and executing integrated...