Marketing Manager

2 weeks ago

Singapore EXECUTIVE COMPASS PTE. LTD. Full time

Our client is a fast-growing consumer brand that is redefining the lifestyle experience across Asia. With a strong presence in multiple markets, the company is now seeking a Marketing Manager to lead brand and marketing initiatives in Singapore, a key growth market for the business. This is a highly visible and strategic role that requires a balance of creativity, commercial acumen, and executional excellence. The successful candidate will play a pivotal part in shaping how the brand connects with local audiences, driving awareness, engagement, and business growth through impactful campaigns and partnerships. Key Responsibilities Develop and execute the marketing strategy for Singapore, ensuring alignment with global brand direction while tailoring initiatives to local market insights. Lead brand localization efforts, including communication tone, campaign concepts, and visual identity, to strengthen brand resonance and differentiation. Oversee the planning and execution of integrated campaigns, including product launches, seasonal activations, and promotional initiatives across offline and digital channels. Drive performance marketing activities to support customer acquisition, engagement, and retention. Establish and manage strategic partnerships (e.g., with delivery platforms, financial institutions, and co-brands) to expand reach and maximize impact. Define key performance metrics, analyze campaign outcomes, and deliver actionable insights to inform ongoing strategy and optimize ROI. Collaborate cross-functionally with regional and global teams to ensure cohesive brand storytelling and consistent customer experiences. Key Requirements Bachelor's degree in Marketing, Business, or a related field. At least 5 years of progressive marketing experience, including 2 years in a managerial or leadership capacity. Proven track record in brand building, campaign management, and performance marketing. Strong commercial mindset, with the ability to translate data and insights into effective marketing actions. Experience in a fast-paced, consumer-facing environment, ideally within F&B, lifestyle, or retail sectors. Excellent communication and stakeholder management skills, with the ability to influence across teams and functions. Please note that only short-listed candidates will be contacted. Executive Compass Pte Ltd. Co. Registration no.: R | EA Licence no.: 24S2107 | Reg No. R

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