Marketing Campaign Operations Specialist

2 days ago

Singapore KLOOK TRAVEL TECHNOLOGY PTE. LTD. Full time

About Klook Klook is Asia's leading travel and experiences platform. We curate the most joyful experiences so that users can satisfy their relentless curiosity for adventure and experiences at home and around the world. With our website and app, users can experience a world of joy, from attractions, tours to local transportation and stays. Job Description About the Role We’re looking for a data‐driven and hands‐on Marketing Campaign Operations Specialist to take end‐to‐end ownership of our coupon and promotional campaigns — from strategic planning to flawless execution. You’ll play a key role in driving user acquisition and revenue growth through creative yet performance‐focused marketing activations. Key Responsibilities 1. Lead Coupon Campaign Strategy & Execution (Full Funnel Ownership)Strategy Design: Develop targeted coupon strategies (e.g., new user vouchers, tiered discount coupons, referral and group‐buy incentives, channel‐specific offers) aligned with business growth and profitability goals. Define rules such as thresholds, validity periods, and applicable scopes while calculating ROI and break‐even points. Analyze user behavior to craft differentiated campaign approaches. Execution & Distribution: Set up and manage coupon distribution across all channels: official accounts (e.g., WeChat), user communities, SMS, and livestreams. Collaborate with the marketing team to design viral distribution tactics (e.g., referral rewards, group buys), ensuring a seamless “issue‐to‐share” campaign journey. Ensure fast, stable, and error‐free coupon delivery (e.g., instant issuance). Performance Tracking & Optimization: Analyze redemption data by channel, time, and user segment to identify issues and propose optimizations (e.g., tweaking copy or timing for community‐driven coupons). Generate regular performance reports, compare ROI across coupon types, and inform future campaign planning. User Support: Directly handle high‐priority customer queries, especially from VIP users, ensuring timely resolution of coupon‐related issues. 2. Cross‐Functional Project Management During key sales events, act as the operations lead within cross‐functional task forces (with Marketing, Tech, and Customer Support) to manage coupon strategy and resource alignment: Operations: Lead strategy, coordinate creative assets, and guide campaign configuration. Marketing: Co‐design viral growth mechanics and campaign visuals. Customer Support: Provide training on FAQs and monitor user feedback. Tech: Ensure system stability and accurate logic in coupon setup. Manage the full campaign lifecycle: from planning → system testing → go‐live monitoring → post‐campaign review. Requirements Bachelor’s degree or above; background in e-commerce, marketing, or data analysis preferred. 5–8 years of experience in e-commerce operations, ideally from mid‐sized brands or regional platforms. Hands‐on experience with running promotional or coupon campaigns on SaaS‐based e-commerce platforms. Strong data analysis skills. #J-18808-Ljbffr

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