Social Media

Overview

We’re looking for a hands-on, content-savvy Social Media & Content Production Manager to bring big ideas to life across our digital channels. In this role, you’ll blend creative execution, production oversight, and campaign coordination to ensure every piece of content doesn’t just go live - it lands with impact.

You’ll be the go-to person for managing the day-to-day flow of content and campaigns, working closely with in-house teams, agencies, and production partners to build storytelling that connects. From rolling out always-on social posts to coordinating micro-drama shoots, you’ll help make sure our brand shows up consistently, memorably, and effectively.

Platform Scope & Cadence

You’ll oversee content across Facebook, Instagram, LinkedIn, TikTok, XiaoHongShu (小红书) and other emerging platforms. Expect a steady rhythm of weekly posts, community engagement, and campaign bursts around seasonal moments and launches.

Your work will include

• Overseeing the production and rollout of short-form videos, storytelling series, and static assets
• Managing a publishing calendar that balances always-on content with campaign peaks
• Partnering with media agencies to amplify reach and results
• Staying plugged into platform trends and audience behaviors to keep our content fresh and relevant

Key Responsibilities

• Social Media Management
  • Manage day-to-day operations of our social channels, including scheduling, publishing, and community engagement.
  • Maintain and update the content calendar so everything runs on time and aligns with brand priorities.
  • Collaborate with internal teams to gather inputs, approvals, and assets.
• Campaign Project Management
  • Coordinate the end-to-end delivery of integrated campaigns, managing timelines, budgets, and stakeholder reviews.
  • Work with media agencies to plan, launch, and optimise paid social campaigns.
  • Keep an eye on progress, resolving any issues quickly to keep projects moving.
• Content Production Oversight
  • Oversee the creation of social and campaign content, including short-form videos, micro-dramas, photography, and static visuals.
  • Brief, manage, and review work from creative agencies, production houses, freelancers, and partners.
  • Review and approve scripts, storyboards, and final edits to ensure content is on-brand and platform-ready.
  • Support shoots as needed, from pre-production prep to on-set approvals.
• Performance Tracking & Reporting
  • Monitor and report on how content and campaigns are performing across key metrics.
  • Share insights and recommendations to improve future work.
  • Stay up to date on the latest platform features, trends, and creative formats.
  • Bring forward fresh ideas and new approaches that can help us stand out.

Job Requirements

• 5-7 years of experience in social media management, campaign coordination, or content production.
• Experience overseeing digital and social content production, such as short-form videos, micro-dramas, or branded storytelling.
• Comfortable managing production workflows end to end, from briefing through delivery.
• Familiar with social publishing and analytics tools (e.g., Emplifi, Sprinklr).
• Strong organisational skills and attention to detail.
• Excellent communication and stakeholder management skills.
• A basic understanding of paid media on social platforms is a plus.
• Experience in traditional broadcast production (e.g., TV commercials, long-form video) is an advantage but not essential.

What You’ll Gain

• The chance to shape and deliver content that’s seen by audiences across Singapore.
• A chance to work in a high-performing team with a 360 marketing mix mindset; a dynamic environment where innovation and new ideas are always welcome.
• Professional growth in a role that blends social media execution, creative production with the entire marketing mix.
• Experience in end-to-end content production, from creative development to amplification.
• Opportunities to collaborate with talented agencies, production teams, and internal stakeholders.