Product Marketing Manager

2 weeks ago

Singapore HIOKI SINGAPORE PTE. LTD. Full time
Product Marketing Manager - Centre of Excellence for Energy Market (Hioki Group)
Location: Singapore
Reporting to: Product Marketing Director (Global HQ)
Overview:
Are you a seasoned product marketing professional with a passion for the dynamic energy sector? Hioki is rapidly expanding our global footprint and accelerating our growth within the energy market. We're establishing a new Centre of Excellence (CoE) in Singapore, and we're looking for a Product Marketing Manager to be a pivotal part of this exciting journey.
In this high-impact role, you'll be the content and market owner for our energy solutions. Your core mission will be to deeply understand customer needs across key segments like data centres, smart grids, power generation and distribution, renewable energy (including ESS, PV, wind, hydrogen, geothermal), and critical infrastructure. You'll then leverage this insight to craft compelling content that firmly establishes Hioki as a trusted provider of essential solutions in these vital areas.
Key Responsibilities
1. Customer Understanding
  • Investigate customer pain points across the energy sector
  • Map customers' jobs-to-be-done and segment customer needs to identify high-potential areas.
  • Identify product opportunities based on market gaps and customer insights.
  • Collaborate with Product Management to propose new product developments to the board of directors.

2. New Product Introduction and Go-to-Market Strategies
  • Own the Hioki New Product Introduction (HiNPI) process for energy solutions.
  • Identify target customers within chosen market segments for new product launches.
  • Partner with Product Management to develop high-impact internal and customer-facing content that accelerates new product adoption.
  • Collaborate with Marketing Communications (MarCom) to select the most effective delivery channels for comprehensive go-to-market strategies.

3. Marketing Campaigns
  • Plan, execute, and analyze global marketing campaigns designed to achieve specific business objectives.
  • Design targeted campaigns that drive awareness, engagement, and demand for Hioki's energy solutions.
  • Work closely with global MarCom, domestic branches, and international subsidiaries to ensure seamless campaign execution.
  • Analyze campaign effectiveness , pinpoint areas for improvement, and implement data-driven adjustments to optimize future initiatives.

4. Thought Leadership
  • Track the digital customer journey in collaboration with our data analysis team.
  • Identify friction points in the customer journey and develop content to ensure a smooth, engaging experience.
  • Maintain an active and influential presence on social media platforms (LinkedIn, YouTube, WeChat, Little Red Book, etc.), serving as a trusted resource for energy testing and measurement insights.
  • Create authentic and compelling content that positions Hioki as a leader in the energy sector.

What You'll Bring:
The ideal candidate is a strategic thinker and hands-on doer with a proven track record in the energy industry. You'll have:
  • Demonstrated experience in defining, executing, and analyzing successful marketing campaigns .
  • A history of successfully introducing at least five new products to the energy market .
  • The ability to build strong trust with customers , earning their respect as a valuable resource.
  • Exceptional skills in delivering effective, customer-facing presentations .
  • A minimum of 4 years of hands-on experience with Test & Measurement (T&M) equipment gained at a utility, renewable energy facility, data center, or in commercial building automation.
  • Proven experience collaborating effectively with Marketing Communications (MarCom), Product Management (PM), and sales organizations .
  • A strong grasp of segmentation, targeting, and promotion strategies .
  • A technical degree (BS or MS in Electrical Engineering) ; a business degree is a plus.
  • An active presence on platforms like LinkedIn, YouTube, WeChat, Xiao Hong Shu, etc. , with a knack for creating authentic, engaging content.
  • Experience leveraging AI tools in your marketing efforts.
  • Fluent in English; at least bilingual in Mandarin Chinese, Japanese or a Southeast Asian language .

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