Senior Copywriter

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We're not just looking for a Senior Copywriter - we're searching for a word wizard who can turn briefs into brilliance and strategies into stories that stick

In short

• Lives and breathes storytelling
• Thinks strategically and writes brilliantly
• Thrives on creative challenges
• Isn't afraid to push boundaries
• Can lead, mentor, and inspire
• Knows great copy comes from great collaboration

Picture yourself joining WE's Creative powerhouse, where you'll craft narratives that break through the noise and make brands unforgettable. From killer campaigns to thought leadership, you'll be the voice behind content that connects and converts.

Your Creative Word-Craft Will Include:

• Transform complex ideas into crystal-clear stories across every medium - whether it's a viral social campaign, a thought-provoking whitepaper, or a pitch that wins hearts and budgets
• Lead creative ideation and strategy development that turns client briefs into compelling narratives that resonate with target audiences across Tech, Healthcare, Sustainability, and more
• Guide and inspire junior writers to find their voice while ensuring every word we write hits the mark and meets brand standards
• Partner with art directors, strategists, and client teams to create campaigns where words and visuals dance perfectly together
• Command the room during creative presentations, selling your ideas with confidence and collaborating with clients to make good work great
• Keep your finger on the pulse of content trends, emerging platforms, and new ways of storytelling to keep our work fresh and effective
• Drive brainstorms that spark imagination and contribute strategic insights that shape campaign direction
• Be the guardian of good grammar and compelling copy, ensuring every piece of work that leaves our door is polished to perfection

Qualifications:

• A minimum of Diploma or Bachelor’s Degree in Communication or Business in Marketing
• At least 6+ years of experience as a copywriter for B2B / B2C in a communications, advertising or digital agency environment (including experience with digital media and content marketing)
• Must be confident and persuasive in promoting creative ideas or proposals
• A keen enthusiasm for and demonstrable understanding of digital trends and technologies
• Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
• Expert at strategic brainstorming, campaign development, creative brief development and creative execution
• Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
• Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
• Openness to constructive criticism and flexibility with regards to adaptation and modification
• A professional portfolio of work
• Experience with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) is a plus
• Fluency in English (written and spoken) is required. A second regional language such as Mandarin would be a bonus

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Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas

Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Writing/Editing and Art/Creative

• Industries

  Public Relations and Communications Services

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