Senior Copywriter

3 weeks ago

Singapore Castlery Full time
Overview

Join to apply for the Senior Copywriter role at Castlery .

We\'re rethinking homes for how people really live, and we\'re looking for a Senior Copywriter to join our Brand team to help shape the future of living—one thoughtful detail at a time. From strategy to storytelling, Marketing powers brand and business growth at Castlery.

What you\ll be doing:

What you\'ll be doing
  • Content Strategy: Possess good analytical skills to incorporate customer insights into creative ideas. Able to assess suitable marketing channel platforms that can effectively communicate creative ideas to target consumers.
  • Concept Development: Develop creative concepts and be passionate in pitching ideas to internal stakeholders. Craft concepts that work in-line with business objectives, KPIs and budget.
  • Execution: Strong executional writing skills to adapt creative ideas into content that works across the marketing funnels. Independent in executing content for ad-hoc briefs/requirements and working with cross-teams to achieve completion.
  • Content Guardian: Champions the brand identity and TOV, acting as a content guardian internally to ensure all customer-facing contents are in-line with what we stand for.
  • Customer Centricity: Understand and adopt customer personas and audience data into all content outputs. To always put on a customer-first mindset to all tasks.
What you need to succeed
  • Min. 3-5 years of experience in a marketing / advertising role that involves copywriting for a B2C organization, within the Home & Living industry as a bonus.
  • Strong organizational skills with attention to details
  • Good stakeholder management skills, and is a team player
  • Keen analytical mind and solution-oriented when faced with problems
  • A copywriter with creative agency experience
  • Worked on international consumer brands\' (more than 1 market) campaigns that showcase outputs on creative ideation to executing copies in a variety of marketing channels.

Built for Real Life, Designed for What\'s Next

At Castlery, we\'ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we\'re focused on what\'s next: scaling with care, crafting better experiences, and growing a team that\'s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

We\'re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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