Senior Copywriter

3 weeks ago

Singapur, Singapore Castlery Full time

Overview Join to apply for the Senior Copywriter role at Castlery . We\'re rethinking homes for how people really live, and we\'re looking for a Senior Copywriter to join our Brand team to help shape the future of living—one thoughtful detail at a time. From strategy to storytelling, Marketing powers brand and business growth at Castlery. What you\ll be doing: What you\'ll be doing Content Strategy: Possess good analytical skills to incorporate customer insights into creative ideas. Able to assess suitable marketing channel platforms that can effectively communicate creative ideas to target consumers. Concept Development: Develop creative concepts and be passionate in pitching ideas to internal stakeholders. Craft concepts that work in-line with business objectives, KPIs and budget. Execution: Strong executional writing skills to adapt creative ideas into content that works across the marketing funnels. Independent in executing content for ad-hoc briefs/requirements and working with cross-teams to achieve completion. Content Guardian: Champions the brand identity and TOV, acting as a content guardian internally to ensure all customer-facing contents are in-line with what we stand for. Customer Centricity: Understand and adopt customer personas and audience data into all content outputs. To always put on a customer-first mindset to all tasks. What you need to succeed Min. 3-5 years of experience in a marketing / advertising role that involves copywriting for a B2C organization, within the Home & Living industry as a bonus. Strong organizational skills with attention to details Good stakeholder management skills, and is a team player Keen analytical mind and solution-oriented when faced with problems A copywriter with creative agency experience Worked on international consumer brands\' (more than 1 market) campaigns that showcase outputs on creative ideation to executing copies in a variety of marketing channels. Built for Real Life, Designed for What\'s Next At Castlery, we\'ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change. Now, we\'re focused on what\'s next: scaling with care, crafting better experiences, and growing a team that\'s as intentional as our design philosophy. If you believe that good homes create good lives, come build with us. We\'re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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